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Role Overview
We're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio.
What You'll Do
Campaign Execution & Management
* Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms
* Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements
* Monitor campaign performance and proactively identify underperforming ads for pause or optimization
* Conduct A/B tests on ad creative, copy, targeting, and bidding strategies
* Implement technical setups including conversion tracking, pixel installation, and attribution modeling
Performance Monitoring & Analysis
* Review daily performance metrics across all active campaigns and flag anomalies
* Generate weekly performance reports with insights and recommendations
* Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution
* Identify trends and optimization opportunities through data analysis
* Maintain performance dashboards and client-facing reporting
Audience Development & Targeting
* Build and manage custom audiences using first-party data, website visitors, and lookalike segments
* Create targeted audiences based on job titles, company size, industry, and funnel stage
* Manage retargeting campaigns for different engagement levels and content interactions
* Optimize audience targeting based on performance data and client ICP refinements
Quality Assurance & Process Management
* Ensure all campaigns adhere to platform best practices and compliance requirements
* Maintain organized campaign naming conventions and