Join to apply for the
Senior Integrated Marketing Manager
role at Sui Foundation.The Sui Foundation supports the development, growth, and adoption of the Sui network, the first permissionless Layer 1 blockchain designed to enable creators and developers to build unique Web3 experiences, from gaming to finance.Our goal is to onboard the next billion users to Web3 by advancing and globally adopting the Sui blockchain.We are seeking a highly strategic, organized, and results-focused
Senior Integrated Marketing Manager
to join our global marketing team. This role is ideal for a proactive self-starter who thrives in fast-paced environments and excels at orchestrating multi-channel campaigns—covering organic social, content, paid acquisition, and earned media—to drive product and developer adoption, as well as community engagement. You will partner closely with Product, DevRel, Partnerships, Events, Design, external agencies, and other cross-functional teams to lead launches and campaigns aligned with marketing and business objectives.Responsibilities include:
Leading the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, including defining target segments, messaging, channel mix, timelines, and success metrics.Creating detailed project trackers for each campaign or launch, monitoring milestones, managing dependencies, and ensuring on-time delivery across cross-functional teams.Ensuring consistent objectives and messaging across all marketing channels—owned, earned, paid, and shared.Maintaining the weekly content and launch calendar for press releases, partner and product announcements, campaigns, events, ongoing promotions, and evergreen content.Partnering with the content marketing team to ideate on content types and formats, overseeing the production of brand and campaign assets such as blogs, whitepapers, videos, graphics, and email sequences, ensuring brand consistency.Owning strategy and execution for Sui’s organic social channels, including content calendar creation, post scheduling, community engagement, monitoring analytics, and optimizing strategies.Supporting the planning and management of marketing events, including promotional and amplification efforts.Collaborating with cross-functional teams to understand their goals, align marketing efforts, and provide necessary resources and support.Qualifications:
7+ years of experience in integrated marketing or similar roles with a proven track record of managing large, multi-channel product and campaign launches.Proven success managing organic social channels to grow followership and engagement.Exceptional project management skills, capable of coordinating complex launches involving many stakeholders.Strong written and verbal communication skills, with the ability to translate concepts into concise messaging following brand guidelines.Deep understanding of owned, earned, paid, and shared marketing channels and how to leverage each at different stages of the customer journey.Data-driven mindset:
experience setting objectives and KPIs, analyzing performance, and iterating based on insights.Ability to collaborate effectively with cross-functional teams for content co-creation and launch strategy alignment.Self-starter who thrives in a fast-paced, remote environment and can influence stakeholders without direct authority.Bonus:
Familiarity with blockchain fundamentals and developer/builder audiences.Seniority level:
Mid-Senior levelEmployment type:
Full-timeJob function:
Marketing and Sales
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