Ad Sales Account Executive (German-speaking)
On-site | Full-time
Purpose of the Role
As an Ad Sales Account Executive, you will drive revenue growth by prospecting, acquiring, and managing advertising clients across digital platforms. This hybrid role combines Business Development, full-cycle Sales, and early-stage Account Management. You will identify high-potential prospects, lead strategic outbound initiatives, close new business, and support clients during their initial onboarding phase, directly contributing to client success and overall business performance.
Key Responsibilities
Business Development & Prospecting
* Enrich, validate, and prioritize outbound target lists to focus on high-potential accounts
* Execute targeted outbound strategies in collaboration with sales leadership
* Conduct high-volume, high-quality outreach via calls, emails, and social channels
* Identify new leads through market research, networking, and industry events
* Perform in-depth discovery calls to assess client needs, business fit, and advertising goals
Sales Pitching & Consultative Selling
* Conduct detailed needs assessments to understand client objectives, audiences, and budgets
* Deliver tailored sales pitches and presentations highlighting advertising solutions
* Lead persuasive sales discussions with senior stakeholders, including C-level executives
* Develop customized advertising proposals aligned with client marketing strategies
Full-Cycle Sales & Revenue Growth
* Own the entire sales cycle from qualified lead to closed deal
* Negotiate terms and close new business while ensuring smooth handover post-sale
* Meet and exceed revenue targets and activity KPIs
* Identify upsell, cross-sell, and expansion opportunities within existing accounts
Initial Account Management & Client Success
* Act as the main point of contact during the first 90 days after closing
* Monitor campaign performance and provide optimization insights
* Build strong, trust-based client relationships to ensure early success and retention
* Collaborate with internal teams (ad operations, creative, analytics) to deliver high-quality solutions
Requirements
* Bachelors degree in Business, Marketing, or a related field
* Minimum 2 years of experience in sales, combining Business Development/Sales Development and Account Executive/Account Manager roles
* Proven track record of achieving or exceeding revenue targets and KPIs
* Strong understanding of digital advertising platforms, performance marketing, e-commerce, and social media ecosystems
* Excellent communication and presentation skills with strong persuasion abilities
* Strong negotiation and closing skills
* Experience using CRM tools (e.g., Salesforce, HubSpot)
* Highly organized, autonomous, and able to manage a high-volume pipeline
* Comfortable working in a fast-paced, dynamic environment
* C1 level of German and advanced level of English
Specialized Skills for the German Market
* Solid understanding of the German market, including cultural nuances and business practices
* Strategic mindset to identify and target companies with strong growth potential
* Advanced problem-solving and analytical capabilities
* Ability to build and maintain long-term relationships with key stakeholders
* Confidence in managing complex stakeholder structures, including agencies and skeptical clients
* Strong understanding of the digital marketing ecosystem across German regions
* Ability to address advanced questions related to ROI and platform integration
* Knowledge of local regulations, particularly data privacy and GDPR compliance
* Ability to tailor outreach strategies to meet high expectations around data protection and privacy
Desirable Skills
* Process excellence and continuous improvement mindset
* Strong collaboration and cross-functional communication skills
* Emotional intelligence and adaptability
* Critical thinking with a data-driven approach
* Solution-oriented and entrepreneurial mindset
What We Offer
* Full-time position (39 hours/week), Monday to Friday
* On-site working model
* Salary: €25,330 gross/year + up to €4,470 gross/year bonus
* Referral program with bonuses up to €2,000
* Employment within a global, industry-leading organization
* Supportive and social work environment with motivated colleagues
* Continuous learning, development, and career growth opportunities
* Dynamic, business-casual workplace culture