Passionate about hospitality, sports, and commercial growth? Join our team and make an impact! We are looking for a motivated and proactive Assistant Marketing Manager to support and implement sales and marketing strategies with a strong focus on the hospitality and sports tourism sectors. This role is ideal for a commercially driven professional who enjoys building client relationships and is eager to grow brand visibility and revenue in both domestic and international markets.
Responsibilities:
Marketing
* Plan, execute, and monitor marketing campaigns aimed at leisure travelers, corporate clients, and sports organizations.
* Support the management of social media platforms and create engaging content to promote the resorts’ offerings and facilities.
* Conduct market and competitor analysis to propose innovative actions and positioning strategies.
* Create, update, and manage content for online and offline platforms.
* Oversee the sourcing and management of merchandise and branded materials.
* Coordinate and supervise corporate photo and video shoots.
* Ensure brand consistency across all marketing materials and communication channels.
* Collaborate with internal teams to develop promotional campaigns and event-related communications.
* Lead the Playitas Nature team, including implementation and follow-up of yearly objectives.
* Coordinate the Travelife sustainability certification process.
Sales & Business Development
* Identify and engage potential B2B clients such as corporate groups, travel agencies, sports federations, and event planners.
* Support the creation of customized proposals and packages for events, retreats, camps, and group bookings.
* Maintain a structured sales pipeline and conduct regular follow-ups with leads and partners.
* Represent the resort at tourism fairs, industry workshops, and networking events to drive lead generation.
* Work closely with reservations and operations teams to ensure seamless delivery of group bookings.
* Monitor and analyze market trends to identify opportunities for sales growth and positioning.
* Promote cross-selling and upselling opportunities to maximize guest revenue and satisfaction.
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