We are seeking a Digital Strategist to lead web-based initiatives, including website enhancements, redesigns, landing pages, and digital experience projects. This role will develop digital strategies that align with business goals, improve user experience, and drive measurable results.
Responsibilities:
* Develop digital strategy for websites and web-based projects
* Partner with design, development, marketing, and leadership teams
* Use analytics to guide optimization and performance improvements
* Support content strategy, SEO, conversion optimization, and user journey planning
* Manage multiple web initiatives from planning through launch
Qualifications:
* 3+ years of experience in digital strategy, web strategy, or digital marketing
* Experience with website projects, CMS platforms, analytics tools, and cross-functional collaboration
* Strong understanding of UX, SEO, content strategy, and website performance