Business Development Lead – B2B Sales in Healthcare & Food
Madrid, Spain | Hybrid
SPRIM, a global consulting and agency group, is looking for a commercially driven Business Development Lead with a strong hunter mindset to accelerate growth across the Healthcare, Food and Nutrition markets.
This role is exclusively focused on complex B2B sales of marketing healthcare & food services, medical communications and creative omnichannel engagement solutions.
Your Mission
To generate new business, open market opportunities and close high-value deals, owning the full sales cycle end-to-end with pharma, biotech, CHC, medical nutrition and food & nutrition clients at European level
You will report to the Head of Business Development & Strategic Accounts and work closely with the Director of Marketing & Communications in Madrid, acting as the commercial engine connecting clients with scientific, creative and strategic teams.
Key Responsibilities
Sales & New Business
* Actively prospect, qualify and close new clients, selling marketing, communications, medical content, creative campaigns and omnichannel programs.
* Build, manage and convert a strong and predictable sales pipeline, with clear focus on forecast accuracy and closing ratios.
* Execute proactive outbound strategies: email outreach, direct prospecting, networking, cold calling, congresses and industry events.
* Lead sales meetings, present the agency, uncover real client needs and translate them into compelling value propositions.
* Negotiate commercial terms, manage procurement processes and close deals end-to-end.
Account Growth & Sales Operations
* Identify and activate upselling and cross-selling opportunities within existing accounts.
* Collaborate closely with marketing, scientific and creative teams to define scope, pricing and winning proposals.
* Track market and consumer/patients trends within the European food & healthcare landscape.
* Maintain accurate and up-to-date activity in CRM (Microsoft Dynamics).
* Report pipeline, forecasts, closed deals and commercial performance to leadership.
Requirements
3–5+ years of direct B2B sales experience selling marketing, communications or medical communications services in Healthcare, Food or Nutrition.
Proven experience in agencies or specialized consultancies.
Demonstrated track record in new business generation and closing complex B2B deals.
Experience managing long sales cycles with multiple decision-makers.
Strong knowledge of the European healthcare and food environment.
Background & Skills
* 7–10 years of total professional experience.
* Degree in Business, Marketing or related fields.
* Life Sciences or Food industry background (Pharmacy, Biology, Nutrition, etc.) is a strong plus.
* Hunter mentality, strong results orientation and consultative selling skills.
* Excellent negotiation and stakeholder management abilities.
* Fluent Spanish and English
* CRM proficiency (Microsoft Dynamics, HubSpot, Zoho).
What We Offer
* A sales-focused role with direct impact on growth and revenue.
* High autonomy, ownership and visibility.
* Exposure to leading brands across pharma, biotech, food and nutrition.
* Hybrid working model based in Madrid.
* An entrepreneurial, international and science-driven environment.
Apply only if you have real experience in this type of sales:
Send your CV to esther.barbero@sprim.com
SPRIM — Together, Building the Future of Health