Who We Are
At Spoki, we're redefining how businesses communicate with their customers through innovative technology, 3x YoY growth, and a vision to become a unicorn. We empower businesses worldwide with conversational commerce tools that optimize marketing, sales, and customer support—making every interaction seamless, efficient, and personalized.
With WhatsApp as our core channel and new AI-powered solutions across voice and SMS, we're on a mission to help millions of businesses thrive through exceptional customer experiences.
Joining Spoki means being part of a passionate and ambitious team ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.
We Are Hiring: MarTech Specialist
Your Role
As a MarTech Specialist at Spoki, you'll be the engineering force behind our digital growth engine. This is a full-stack role for a creative problem-solver who lives at the intersection of code, data and marketing.
You'll own our marketing web properties end-to-end, build intelligent automation systems, and create tools that help us scale from thousands to millions of customers.
Your Responsibilities
Web Development & Optimization:
* Architect, develop and maintain our marketing website and future web applications using modern tech stacks (Next.js, React, WordPress, TypeScript, Tailwind CSS).
* Lead back-end development, writing clean, efficient code, integrating APIs, and powering our marketing stack.
* Build our front-end to create engaging, responsive, and highly optimized user experiences.
* Work closely with our creative team to convert UI designs from Figma into fast, clean, production-ready code.
* Manage the web infrastructure, including hosting environments on platforms like Google Cloud Project and database management with Firebase.
Growth & AI Implementation:
* Collaborate with the marketing team to implement effective tracking and analytics solutions using tools like Google Tag Manager and Segment.
* Develop and execute technical SEO strategies to maximize organic visibility and drive qualified traffic.
* Integrate AI services like OpenAI API and Google Vertex AI to build intelligent automations for content personalization, lead scoring, and customer interaction analysis.
* Conduct A/B tests and data analysis to identify key growth levers and optimize the conversion funnel.
Automation & Process Engineering:
* Write custom scripts to automate complex data manipulation, reporting, and system integration tasks that go beyond the capabilities of standard tools.
* Integrate third-party services, CRMs (HubSpot), and internal systems to create a seamless, automated flow of information across the company.
* Design and implement robust automation workflows using both code-first and low-code platforms like n8n.
What We're Looking For
Core Skills (Must-Have)
* Strong JavaScript/TypeScript and front-end development skills (Next.js, HTML5, Tailwind CSS).
* Full-stack mindset: comfortable writing both client- and server-side code.
* API integration experience: you know how to connect systems using REST APIs and webhooks.
* Git/GitHub for version control.
* Problem-solving ability: you can figure things out, debug issues, and find elegant solutions.
* Comfortable working with databases.
* Experience or a strong interest in working with AI APIs (like OpenAI, Vertex AI).
* Collaborative, results-driven and capable of managing multiple projects in a fast-paced environment.
* 3-5 years of experience (or equivalent skills if you're a fast learner with a strong portfolio of past projects).
Bonus Skills (Nice-to-Have)
* WordPress or HubSpot development experience.
* Python scripting for automation and data tasks.
* Experience with marketing tools and analytics platforms.
* Cloud platforms (Google Cloud) and database management.
* Experience or an interest in technical SEO.
* Previous experience in a high-growth startup or marketing tech role.
Who You Are
* Builder mentality: you love creating things from scratch and seeing them come to life.
* Growth-minded: you're excited about work that directly drives business results.
* Self-directed: you can manage your time, prioritize effectively, and don't need constant oversight.
* Curious learner: you're comfortable picking up new technologies as needed, especially AI.
* Clear communicator: you can explain technical concepts and collaborate across teams.
* Strong English skills (written and spoken); Spanish is a bonus.
Work Policy for Barcelona
* This is a onsite position based at the Aticco Bogatell coworking space in Barcelona.
* Employees working from the Barcelona office must spend 1 full week at the San Vito dei Normanni (Italy) office every 3 months (i.e., at least 4 times per year).
* The travel schedule will be defined in agreement with the manager.
* Expenses: 100% of travel and accommodation expenses are reimbursed by Spoki.
What We Offer
* Join a company poised for global expansion.
* Work with an international, passionate, supportive and talented team dedicated to excellence.
* Tech gear: Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd WideScreen Monitor.
* Meal vouchers to fuel your day.
* Possibility of accessing the Spoki stock option plan.
* Regular team-building events and celebrations.
* Access to cutting-edge technologies and resources to stay at the forefront.
* Competitive compensation: Gross salary ranging from €30,000 to €40,000/year, with performance-based adjustments.
Our Selection Process
Our tailored process includes:
* A structured interview with our hiring manager.
* A technical evaluation to assess your expertise.
* A final meeting with the leadership team.