At Iberostar Group we are looking for a Global Brand Experience Director to join our Global Brand team based in Palma de Mallorca. But before knowing more about the position, we think it's important that you learn a little about us:
* We are a 100% family business (specifically, a family of more than 30,000 employees).
* We are operating in 35 countries and our headquarters is based in Palma de Mallorca.
* Our values (Passion, Responsibility, Transparency, Creativity and Humility) are very important to us, and all our actions are aligned with them.
* We are pioneers in responsible tourism (Check out our Wave of Change movement to learn more).
If this sounds interesting to you... maybe this is your place! :)
The Director, Global Brand Experience for Iberostar Beach Front Resorts is responsible for shaping and elevating the global brand experience strategy, ensuring its consistency, relevance, and growth across all touchpoints and brands comprising the Beach Resort portfolio. This role participates in the definition of all aspects of Iberostar Beach Front Resorts’ three brands’ guest experience, from the physical product to service culture, and brand defining programming to drive brand desirability, awareness, and commercial success.
Reporting to the VP of Brand Experience and Hotel Marketing, the Global Brand Experience Director will work closely with cross-functional teams, including Customer Insights, Guest Experience, Product Design, Brand Design, Operations, Human Resources, and Development, to reinforce Iberostar Beach Front Resorts’ Brand Promise and Personality.
Job Location: Palma de Mallorca Headquarters, Spain.
✔️ What will your day-to-day work be like? Your main responsibilities will include:
* Brand Experience Strategy & Development:
Executes the global brand experience strategy, ensuring alignment with each brand’s DNA and long-term vision.
In partnership with CX, monitor brand health from NPS to guest experience positive and negative drivers, awareness and more, adjusting brand experience strategies as needed for growth and impact.
Monitor leisure hospitality trends and competitive landscape across segments to drive brand differentiation and innovation.
* Guest Experience & Brand Standards:
In close collaboration with the Guest Experience Team, the Brand Experience Director is responsible for the development and implementation of brand standards to ensure exceptional guest experiences across all properties.
Partner with guest experience, operations, sustainability, and design teams to bring the Iberostar Beach Front Resorts’ portfolio of brands to life through service touchpoints, architecture, interior design, programming, and cultural storytelling across the entire customer journey.
Drive initiatives that enhance personalization, emotional engagement, and brand loyalty.
Work closely with the regional hotel marketing teams to support the property pull through and regionalization of global brand experience initiatives.
In collaboration with CX, implements regular tracking of initiatives to determine and report on results.
* Employee Brand Culture:
Partner with Human Resources to build global employee brand awareness, engagement and culture across regions and employee seniority by developing a holistic strategy and creating turnkey tools and resources.
In close collaboration with Regional Hotel Marketing, support the execution of regional Employee Brand Culture initiatives.
* Business & Commercial Impact:
Work closely with the regional hotel marketing and commercial teams to ensure brand initiatives drive increased visibility, brand recognition, guest engagement & satisfaction.
Partner with development and pre-opening teams to support brand expansion, ensuring new properties align with the Iberostar Beach Front Resort Brands’ promise and standards.
Where needed, support the Regional Hotel Marketing Teams in developing briefs and design narratives for new builds, conversions and renovation projects.
* Strategic Partnerships & Collaborations:
Support the Brand Comms & Partnership team in the definition of the on-property guest experience of global partnerships to ensure they truly reflect each brand’s personality.
🔎 Who is the ideal person for this job?
The ideal candidate for this position brings excellent leadership, communication and stakeholder management skills. Strong project management skills and ability to oversee multiple projects simultaneously. Passion for craftsmanship, culture, and storytelling. Strong creative and strategic thinking with the ability to translate brand vision into tangible business results.
* Education:
Bachelor's Degree in Business Administration, Marketing, Brand Communications or similar.
Valuable Masters Degree in Brand Experience, NeuroMarketing or similar.
* Experience / Background:
7+ years of international experience in brand management, hospitality, or high touch service industries. Experience in hotel operations is highly preferred.
Proven track record in building and evolving brands with a global footprint.
Deep understanding of leisure travel consumer behavior, market trends, and competitive dynamics. All-inclusive experience is a plus.
Experience in building brand programming and experiences in-house, as well as managing creative agencies, brand partnerships, and guest experience initiatives.
Experience across multiple segments (select, premium, luxury) a plus.
* Languages:
High level of spoken and written Spanish and English is a must (Advanced level B2+ / C1).
* Availability to travel frequently.
⭐ Our Proposal for you:
We offer you the opportunity to be part of a great company in a constant sustainable growth and develop your career with us and enjoy:
* Permanent contract full-time.
* Smart working: flexible working hours, hybrid-work model.
* Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
* Work in an inspiring environment that is committed to people, values and a responsible tourism model.
* You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.
What are you waiting for to join our team? We are looking forward to meeting you, apply for the offer! #WeAreIberostar.