**Front-Line Marketing Portfolio Manager will**:
Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Campaigns) in partnership with C&CL; (Customer and Commercial Leadership) and Franchise Leadership.
Actively work on market development to ensure the right implementation of projects
Provide market input for the development of OU- and market-level Innovation projects
Provide input to localization and real-time amplification of IMX campaigns within the Franchise units
Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)
Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
**Experience**
Mkt and leadership experience (7-10 years)
Business, commercial and financial acumen
Experience working in cross-functional and cross-geographical teams is preferred.
English and Spanish are required;
**Work Focus**
Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to lead negotiations and alignment with key stakeholders
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary
**Communication Focus**
Role will require communication with OU Frontline Marketing Lead and the regional lead, and IMX & C&CL; teams.
Role will also interact frequently with Bottlers and external parties
**KEY KNOWLEDGE REQUIREMENTS**
**MASTERY OF (REQUIRED)**
Marketing Activation/Execution
POS and Experiential Marketing
Relationship Management within External Stakeholders
Strong Team Player
Growth Oriented Thinking
**BROAD EXPERTISE ON - Good to have**
Market Dynamics in Franchise Unit
Media Buying
Consumer Insights
Strong Financial and Commercial Acumen
**Skills**:
Brand Activations; Campaign Development; Marketing; Communication; Relationship Building
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.