TikTok Shop Manager Shop or Two scales DTC brands on TikTok Shop across the US, EU, and UK. We are hiring a TikTok Shop Manager to own client shops end-to-end. This is a hybrid skill set. You drive GMV like a performance marketer. You build creator and content programs like a strategist. You will manage multiple client shops at once. You set the strategy, run the campaigns, and report the numbers. This is a high-ownership role with real room to grow. The right person will help shape how our TikTok Shop function runs — and, with the right experience, lead it as the team scales. What you’ll do Shop strategy & ownership - Own the TikTok Shop strategy for each assigned client. - Set weekly and monthly GMV and conversion targets. - Track the TikTok Shop ecosystem: new features, algorithm shifts, seller incentives, affiliate trends. - Act as the main TikTok Shop point of contact for your clients. Storefront & product - Optimize product listings, bundles, and pricing for discovery and conversion. - Maintain storefront layout, pinned videos, cross-sells, and anchor content per SKU. - Run promotions: flash deals, shop-only discounts, and creator incentives. - Keep shop health clean: connector syncing, product status, shipping cadence, policy compliance. Campaigns & GMV - Launch and manage campaigns, from planned drops to fast viral reactions. - Monitor GMV daily. Respond in real time to trends, velocity, and stock. - Use Spark Ads, Creator Marketplace, and affiliate tools to amplify what works. - Plan and run live shopping events and time-sensitive drops. Creator & affiliate program - Build and manage a structured affiliate network of quality creators. - Handle outreach, briefing, seeding, and performance review. - Script and brief shop videos with creators. - Track performance by creator, category, and hook type. Adjust seeding accordingly. Performance & reporting - Track CTR, CVR, AOV, CPA, refund rate, and fulfillment timing. - Find performance gaps and opportunities. Iterate fast. - Report results to clients and internal leads on a set cadence. - Align TikTok Shop with paid media and email teams for cross-channel consistency. Cross-functional & tooling - Work with fulfillment, ops, and support for smooth order flow. - Use analytics dashboards, automation (e.g. Zapier), and AI workflows to scale. - Coordinate with creative and design for on-brand content. What you need Required - 3+ years in eCommerce, marketplace, or DTC growth. - At least 1+ year hands-on with TikTok Shop. - Proven track record growing GMV and optimizing storefronts. - Strong knowledge of the TikTok creator economy, Spark Ads, and shop tools. - Strong analytical skills. Comfortable with testing and conversion optimization. - Experience managing both paid and organic TikTok strategies. - Highly autonomous. Strong attention to detail. Able to juggle multiple accounts. Preferred - Agency or multi-brand experience. - A track record selling apparel, jewelry, or fashion on TikTok Shop. This is a big advantage. - Experience running TikTok Shop via a Shopify connector. - Familiarity with TikTok Shop backend tools and affiliate portals. - Experience in CPG, beauty, wellness, or lifestyle. - Comfortable working across US / EU / UK time zones. - Additional language (Spanish) a plus. - Experience leading a team or department. Strong candidates may step into a leadership role quickly. How we measure success - GMV growth per client shop. - Conversion rate and AOV improvements. - Active, productive affiliate base. - Consistent, on-time reporting. - Client retention and satisfaction. Why Work With Us? • Competitive salary based on skills and experience. • Opportunity to develop strong industry knowledge. • Office in the center of Barcelona. • Fresh fruit and snacks at the office. • Company support for professional development. • Monthly TGIFs and regular team-building activities. • Fun and friendly environment with talented marketers from over 21 different countries—and more!