Job Opportunity: Digital Marketing Specialist
Are you ready to take the next exciting step in your career? Join our growing sales team and report to the Digital Marketing Manager for Latin Europe.
Responsibilities:
1. Develop, implement, and manage digital marketing activities in Spain and Portugal, supporting initiatives across Southern Europe.
2. Plan and execute digital campaigns on social media, email, SEA/SEM, and display advertising, adjusting and monitoring results.
3. Generate leads according to strategy and define KPIs to track plans.
4. Monitor and analyze results, produce reports/dashboards, and optimize campaigns.
5. Manage agencies to ensure effective ROI.
6. Optimize website content, improve structure, and create landing pages to maximize conversions.
7. Propose and implement changes based on global and local market trends, following SEO guidelines.
8. Collaborate with Communication and Product Management departments to create engaging content.
9. Use analytics tools to monitor website performance.
10. Develop and manage email marketing campaigns to attract and nurture prospects.
11. Conduct A/B testing to identify the most effective strategies.
12. Develop lead scoring models in collaboration with sales departments.
13. Maintain regular contact with the sales department to follow up on lead volume and quality.
Qualifications:
* University degree in digital marketing, multimedia, or related fields.
* At least 3 years of experience in similar roles.
* Fluent in Spanish and English; Portuguese is a plus.
* Hands-on experience in digital marketing, including web strategy/SEO, digital campaigns, lead management, and analytical tools.
* Strong written and oral communication skills, with the ability to provide clear recommendations to non-digital experts.
* Positive attitude, ability to work independently and in an international environment.
* Proactive mindset, quick learning skills, and passion for digital.
* Willingness to travel approximately 10% of the time.
Benefits:
* Competitive salary.
* 25 days of vacation per year, plus 1 additional day every 5 years of service.
* 13th salary, Christmas bonus, performance bonus.
* Additional health insurance, flexible benefits budget, training sessions, and courses for personal and professional development.
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