We are the World’s No.1 LIVE Crypto streaming channel covering Bitcoin, breaking news, hottest stories, altcoins, top founders and billionaires’ next big market moves, every single day. We are the fastest growing crypto media business in the world. What started with two enthusiasts streaming crypto content from a coffee shop, has now become a consortium of the most influential media channels for live crypto news, trading, investing, web3 and crypto gaming content; working with the biggest advertising partners, affiliates and paid products or services in the industry. The idea was born off the back of Ran's successful career at CNBC integral having started the world’s first televised daily crypto news show. The restrictions of legacy and corporate media led to the idea of pursuing a media venture that is now at the forefront of the media 2.0 movement for tech, finance and crypto. Today we have over 140+ team members that create content and build products that accrue over 10M monthly views across our network of channels and 85k+ daily active users. We are hungrier than ever before, driven by a mission of achieving the impossible and building the most profitable community in the world. We are a group of enthusiasts, misfits and entrepreneurs that work harder than anyone else in the industry; fueled by passion and obsession for what we love to do. If you feel you are aligned with our core values, have an obsession with what you do and know how to consistently provide value - WE NEED YOU! HIGHER! is a new business branch of Crypto Banter on a mission to help people change their lives through dopamine-fuelled, 1-7 day challenges across trading, AI, and beyond. Our challenges guide achievers through step-by-step transformations, delivering real wins and fast results. While we have successfully activated our internal \"Banter\" community, we are now focused on scaling outside our current circle. We are looking for a specialist to own user acquisition via Meta, turning cold traffic into committed challenge participants. Everything we do is about helping people change their lives. Let’s go HIGHER!
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Role Overview We are looking for an analytical, numbers-driven Growth Marketing Lead to own the performance and execution of our Meta Ads strategy. You will be responsible for scaling HIGHER! beyond our existing audience by masterminding end-to-end campaigns on Meta. You aren't just managing budgets; you are a creative strategist who knows how to \"warm up\" cold traffic through sophisticated funnels—from the initial scroll-stopping ad to the final product conversion.
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What you'll do Master Meta Acquisition: Design and manage high-performing Meta campaigns to drive challenge registrations. You will navigate platform restrictions by strategically positioning our offers as \"trading\" and \"financial education\" to ensure consistent delivery and avoid being blocked. Own the Full-Funnel Architecture: You will build and manage the entire user journey, from initial click to final conversion. This involves designing Typeform quizzes, landing pages, and \"warm-up\" content that prepares cold audiences to commit to a challenge.
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Lead Creative Quality Control: You will own the hooks, angles, and core performance copy. We avoid generic ads; you must have a sharp eye for what makes \"good\" creative, working with designers and editors to ensure our ads resonate with the target audience's psychology.
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Performance Reporting & ROI: You will be 100% accountable for the commercial outcomes of your spend. You will monitor metrics daily to ensure we are generating revenue and not \"cash-burning,\" shifting budgets and tweaking funnel logic based on hard data.
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Strategic Audience Warming: You will be responsible for the \"idea\" of the traffic. You must understand what the audience is thinking when they click and how to move them through a funnel (e.g., simple quizzes or specific commitment hooks) to maximise conversion.
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Execute
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Life-Cycle Journeys: Ensure that the transition from a Meta lead to a challenge participant is seamless. You will manage the tools and software required to track users and keep them engaged through to the final product.
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Your Skills And Experience Meta Ads Specialist: You have deep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars, or digital challenges. Info-Product Mindset: You understand the story-driven nature of selling a \"challenge\" or \"transformation\" compared to a standard SaaS product. You know how to use urgency and value to drive sign-ups. Analytical & Numbers-Driven: You are a \"numbers person\" who lives in analytics. You base every decision on data and can identify a \"leak\" in the funnel before it impacts the bottom line.
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Technical Funnel Builder: You are comfortable using tools like Typeform, landing page builders, and CRM software to build the technical infrastructure of your funnels.