The Global Brand Director will be responsible for driving the strategic and tactical development of pre-commercialization and commercialization activities. They will lead the preparation of the commercialization plan in close collaboration with the Global Specialty Care TA cross-functional team, the Global Medical and Scientific Affairs team, and support in-country sales and marketing.
This role will oversee daily brand operations, including strategic and tactical plan development, branding and creative strategies, strategic communication, budget management, and KPI monitoring.
This is a remote position, and candidates can be located anywhere in Europe. It is an individual contributor role.
Key Responsibilities:
* Lead the Olezarsen brand in partnership with the VP Head of Immunology and Specialty Care to ensure a successful product launch and the development of strategies to realize product potential and support regional activities.
* Develop and coordinate the implementation of global cross-functional brand strategies, including positioning, communication, congress strategy, KOL management, geographical expansion, and training plans across all regions and markets during all phases of the product lifecycle.
* Manage day-to-day brand marketing activities aligned with major milestones, budgets, and KPIs.
* Lead global teams comprising representatives from market access, medical, patient access, regulatory, tech ops, business intelligence, and finance, ensuring their output aligns with the brand strategy.
* Collaborate strategically and operationally with the VP Head of Immunology & Specialty Care portfolio CAT Lead on daily activities and processes such as LRP, EPR, SPR, and ExCom reviews.
* Build partnerships with affiliates to gather insights and provide strategic and tactical support for successful local launches, aligned with business needs.
* Engage with external stakeholders like KOLs to build a strong foundation for the product's success.
* Control external expenses related to promotion and advertising, maximizing resources in line with financial forecasts and staying within budget.
* Represent the commercial function in the Core Asset Team (CAT) and work with peers to ensure synergies and address common challenges.
* Liaise with Ionis, the commercialization partner, to maximize the global footprint.
* Operate ethically, adhering to Sobis values and SOPs, and complete all required training on local regulations and policies.
* Perform additional duties as assigned.
Qualifications:
* University degree in a medical or science-related field.
* Proven experience in global prelaunch and launch activities in rare diseases, preferably in immunology.
* At least 5 years of strong brand management experience in global or leadership roles in marketing or commercial departments.
* Project management skills and a results-driven attitude.
* Experience managing multiple stakeholders and delivering results on time and within budget.
* Additional experience in sales, market analytics, and business intelligence is a plus.
* Ability to manage external consultants and agencies.
* Customer relationship management experience.
Personal Attributes:
* Alignment with Sobis core values:
Care, Ownership, Ambition, Urgency, Partnership.
* Cross-cultural working experience and appreciation.
* Strong analytical thinking skills.
Additional Information:
All employees must demonstrate behaviors aligned with Sobis values. Join us if you're ready to make a difference for rare diseases.
Why Join Us:
We are a global company with over 1700 employees across more than 30 countries, committed to societal impact. We value our employees and offer a competitive benefits package.
Sobi Culture:
We challenge the status quo, leveraging our expertise in rare diseases to develop innovative treatments, build partnerships, and create solutions that meet patient needs.
Equal Opportunity Employer:
Sobi is committed to diversity and equal opportunity, prohibiting discrimination and harassment. We provide reasonable accommodations for qualified individuals with disabilities or veterans upon request.
Remote Work:
Employment Type:
Key Skills:
Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding
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