About your talent, a consultancy firm specialising in the recruitment of executive profiles, is looking for an experienced and dynamic Marketing Manager to develop and execute strategic marketing initiatives for a multinational company.
The ideal candidate will be responsible for campaign execution, digital marketing, product management, and managing relationships with agencies to drive business growth.
Key Responsibilities :
* Develop and implement comprehensive marketing strategies aligned with business goals.
* Oversee brand management, ensuring consistency across all channels.
* Plan and execute multi-channel campaigns (digital, social media, offline, PR, and events).
* Conduct market research to identify trends, customer needs, and competitive positioning.
* Manage content creation, advertising, and promotional activities.
* Collaborate with internal teams (sales, product development, communications) to optimize marketing efforts.
* Monitor and report on the effectiveness of campaigns, using data analytics and KPIs.
* Manage budgets and optimize marketing spend for maximum ROI.
* Build partnerships with external agencies, media, and influencers.
* Ensure compliance with Swiss and international marketing regulations.
Required Qualifications & Skills :
* Education : Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
* Experience : 5+ years in marketing, preferably in the catering industry.
* Candidate must be based in Switzerland.
* Technical Skills : Proficiency in digital marketing tools (Google Analytics, SEO, SEM, CRM, social media platforms).
* Soft Skills : Strong leadership, creativity, analytical mindset, and excellent communication skills.
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