PbAbout the Company /b /ppbr/ppbr/ppSerrala is the global leader in finance process automation. For over 40 years, we have been advancing the office of the CFO with our award-winning suite of finance automation applications. Our solutions streamline all working capital-related processes, including Order to Cash, Procure to Pay, Cash Flow Management, and Treasury, across both cloud and SAP environments. Our 10+ hubs across Europe, North America, and India support over 2,800 clients worldwide, reflecting the trust we've built with a diverse global community. Join us as we lead the future of finance automation! /ppbr/ppbr/ppbAbout the Role /b /ppbr/ppbr/ppSerrala is seeking a highly organized, strategic, and results-driven bEvents Manager for DACH /blocated in bSpain /b, to lead the planning, execution, and optimization of all events across the region. This includes large industry tradeshows, online events, webinars, executive roundtables, customer focus groups, and smaller regional activations. Working closely with the DACH Regional Marketing Manager, you will ensure all events are executed flawlessly, aligned to regional priorities, and contribute meaningfully to awareness, customer engagement, and pipeline goals. This role requires hands-on ownership of both in-person and virtual events, from planning through execution, measurement, and optimization. If you are passionate about delivering exceptional event experiences while optimizing ROI and business impact, this role is an exciting opportunity to shape Serrala's event presence across DACH. /ppbr/ppbr/ppbResponsibilities /b /ppbr/ppbEvent Strategy Portfolio Management /b /pulliDevelop and execute the European event strategy in alignment with regional and global business goals. /liliOwn the European event portfolio, recommending which events to prioritize, scale, test, or discontinue based on ROI, audience alignment, and performance. /liliIdentify new events and formats (in-person or online) that support marketing and pipeline objectives. /liliCollaborate with Regional Marketing Managers to define event goals, messaging needs, and KPIs. /li /ulpbr/ppbEvent Execution (In-Person Online) /b /pulliPlan and manage Serrala's presence at major tradeshows in Germany, Austria and Switzerland, including booth design, logistics, vendor coordination, and onsite support. /liliLead online events, including webinars, virtual roundtables, and digital customer sessions-owning the platform setup, run-of-show, technical execution, and attendee engagement. /liliExecute smaller high-touch events such as executive dinners, roundtables, and customer focus groups across DACH markets. /liliServe as the primary onsite lead for key events, ensuring smooth setup, execution, and teardown. /li /ulpbr/ppbLogistics, vendor coordination budget management /b /pulliHandle all event logistics: venue sourcing, booth production, AV, catering, travel coordination, registration, shipping, and equipment management. /liliBuild and maintain strong relationships with vendors, venues, agencies, and event organizers. /liliOwn event budgeting: forecasting, cost tracking, invoice review, and financial reconciliation. /liliContinuously optimize event spend by reallocating budget toward the highest-performing events and channels. /li /ulpbr/ppbEvent Marketing, promotion lead flow /b /pulliPartner with marketing teams to execute pre-event and post-event promotion strategies that drive registrations, attendance, and engagement. /liliEnsure accurate lead capture and effective lead routing processes in collaboration with Sales and Revenue Operations. /liliSupport follow-up workflows, ensuring leads are handed off properly and transferred into sales/marketing systems. /li /ulpbr/ppbPerformance measurement continuous improvement /b /pulliMeasure event success based on metrics such as registrations, attendance, booth traffic, engagement, leads, and pipeline contribution. /liliAnalyze event ROI and performance trends; provide data-driven insights and recommendations. /liliStay current with industry trends, competitor activity, and emerging event formats to keep Serrala's events innovative and impactful. /li /ulpbr/ppbr/ppbQualifications /b /ppbr/pullibExperience in event management, tradeshow operations, or field marketing /b /lilibFluent in German and English; additional European languages a plus /b /lilibWillingness to travel across Europe /b /liliExperience within B2B SaaS, fintech, or technology organizations /liliProven end-to-end ownership of in-person and virtual events /liliFamiliarity with CRM and marketing automation tools (Salesforce, Pardot, etc.) /liliFamiliarity with webinar tools (On24, Goldcast, Zoom, etc) /li /ulpbr/ppbRequired Skills /b /ppbr/pulliStrong project management and organizational skills /liliAbility to manage multiple events, timelines, and stakeholders simultaneously /liliStrong vendor, budget, and logistics management capability /liliAnalytical mindset with ability to measure ROI and performance /liliExcellent communication and stakeholder management skills /liliHigh attention to detail and strong prioritization skills /liliProactive, self-starter mindset /liliCollaborative working style across marketing, sales, and operations /liliResults-driven and continuous improvement focused /li /ulpbr/ppbr/ppbPay range and compensation package: 50,000- 55,000eur gross/year and benefits /b /ppbr/ppbEqual Opportunity Statement /b /ppAt our core, we're Reliable, Passionate, Empowering, and Enterprising - committed to lasting customer and employee relationships, bold innovation, and your growth every step of the way. /p