**Description**
**ISP School Head of Marketing Role Profile**
**Purpose of Role**
The Head of Marketing consistently works towards outstanding performance across all professional standards working towards successful outcomes and the efficient and effective administrative operations helping laude San Pedro School to become the first choice in our local market (“Schools of Choice”).
To work as part of the administrative team, providing a friendly and welcoming service to students, staff, families and visitors in a manner that truly reflects the values of our school. The post holder is expected to be able to prioritise tasks and to manage their workload with a minimum of supervision to ensure marketing strategies, protocols, and procedures maximise retention of students, drive enrolment growth, build a credible positive public image, and strengthen the Laude San Pedro School and ISP brands across Spain.
The school’s pursuit of excellence begins at our front gates and this role should actively seek to ensure an outstanding public perception of our operations and provision.
**ISP Principles**
**Begin with our children and students.**Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
**Treat everyone with care and respect.**We look after one another, embrace similarities and differences and promote the well-being of self and others.
**Learn continuously.**Getting better is what drives us. We positively engage with personal and professional development and school improvement.
**ISP School Head of Marketing Key Responsibilities**
**Corporate Identity**
- Drive the development of a brand architecture and establish the framework which school should operate within, through the creation of a clearly defined corporate identity and brand playbook.
- Be the guardian of our brand ensuring it is properly and consistently used across all channels across our school.
- Support the school in the development and consistent use of its stories and promises.
- Serve as community manager, guiding and supporting the school in the development of stories to share in social media, as to ensure our corporate identity is maintained and promotional efforts maximised.
- Creation and execution of the Marketing plan for the school.
- Work hand in hand with the admissions department to create strategies to attract and retain students.
- Design and Creation of all document templates, marketing collateral and Informative posters.
- Market Research and Analysis.
- Developing, updating, and managing the website, including the school social media sites on a regular basis with postings and imagery.
- Build and maintain partnerships with local business and relocation agencies as part of student’s recruitment activities.
**External and internal events**
- Lead participation and planning in all school events to prospective and current families and students.
- Develop promotional materials and coordinate all communications activities related to such events, press releases, etc.
**ISP Student activities & events promotion**
- Support and promote communication to drive active participation of students and families in ISP-wide student activities and events. e.g. ILOS
- Create periodical newsletters and bulletins for staff and families including termly magazines and yearbooks.
- Attending/Documenting/Photographing of important events school communications which can be used for marketing purposes.
**Other**
- Reports to the Central Office in all matters of marketing and actively seeks support from the regional staff to advise and guide as well as provide resources and ISP collateral.
- General Administrative Support to the needs of the school.
- Provide the head of school with fortnightly progress on marketing.
- Support the Academic Heads for Student Events.
- Hold PR events with key stakeholder groups.
- Provide a marketing veneer to any activity that is parent facing.
- Support the IFL (International Friends of Laude).
- Work closely alongside the Head of Admissions.
- Maintain the school calendars up to date for all stakeholders.
**Skills, Qualifications and Experience**
- Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing or Business-related discipline.
- 5-10 years’ relevant experience in similar capacity, preferably but not necessarily in Education segment.
- Native level of English and Spanish.
- Versátil, positive and “can-do” attitude to work.
- Full understanding of Equal Opportunities and able to implement it in everyday practice.
- To communicate clearly and resolve any issues quickly and professionally.
- To have excellent management skills and to be able to follow the school’s disciplinary code.
- Desirable: Similar experience in a business or academic environm