Ph3Senior Applied Scientist, Measurement, Ad Tech, and Data Science (MADS) /h3 pThe Measurement, Ad Tech, and Data Science (MADS) team at Amazon Ads is at the forefront of developing innovative solutions that help tens of millions of advertisers understand the value of their ad spend while prioritizing customer privacy and measurement quality. /p pThe Media Planning Science team, part of the broader MADS team, develops and implements models that deliver insights and recommendations for strategic media planning and measurement across Amazon Advertising's product portfolio. Our mission is to help advertisers create and execute plans that meet their objectives while providing accurate measurement tools. We work on a multitude of problem statements that encompass Reach and Frequency, Budget Planning Optimization, and Recommendations. Our models leverage both heuristic and machine learning approaches including deep learning techniques, with insights delivered through agent-based tools and APIs that integrate seamlessly into user interfaces and programmatic systems to ensure optimal advertising outcomes. /p h3Key Responsibilities /h3 ul liLead the development of media planning models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. /li liCollaborate closely with cross‑functional teams including engineering, product management, and business teams to define and implement measurement solutions. /li liUse state‑of‑the‑art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state‑of‑the‑art models that measure the impact of media plans across different metrics. /li liDrive experimentation and continuous improvement of ML models through iterative development, testing, and optimization. /li liTranslate complex scientific challenges into clear and impactful solutions for business stakeholders. /li liMentor and guide junior scientists, fostering a collaborative and high‑performing team culture. /li liFoster collaborations between scientists to move faster, with broader impact. /li liRegularly engage with the broader scientific community with presentations, publications, and patents. /li /ul h3A Day in the Life /h3 pYou will solve real‑world problems by analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop ML/DL models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal documents to share insights to audiences of varying levels of technical sophistication. /p h3About the Team /h3 pWe are a team of scientists across Applied, Research, and Data Science disciplines. You will work with colleagues with deep expertise in ML, DL, NLP, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top‑notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions. /p h3Basic Qualifications /h3 ul li3+ years of building machine learning models for business application experience /li liPhD, or Master’s degree and 6+ years of applied research experience /li liExperience programming in Java, C++, Python or related language /li liExperience with neural deep learning methods and machine learning /li /ul h3Preferred Qualifications /h3 ul liExperience with modeling tools such as R, scikit‑learn, Spark MLLib, MxNet, Tensorflow, numpy, scipy, etc. /li liExperience with large‑scale distributed systems such as Hadoop, Spark, etc. /li liPhD in engineering, technology, computer science, machine learning, robotics, operations research, statistics, mathematics, or equivalent quantitative field /li /ul pAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. /p pCAN, ON, Toronto - 195,900.00 - 327,200.00 CAD annually /p pbPosted: /b April 22, 2026 (Updated 8 days ago) /p /p #J-18808-Ljbffr