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Application FormRole OverviewWe are seeking a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You will work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is essential for maintaining our high performance standards as we expand our client portfolio.What You'll DoCampaign Execution & ManagementSet up and launch paid social campaigns across LinkedIn, Meta, and RedditPerform daily optimizations such as budget adjustments, bid modifications, and audience refinementsMonitor campaign performance and identify underperforming ads for pause or optimizationConduct A/B tests on creative, copy, targeting, and bidding strategiesImplement technical setups including conversion tracking, pixel installation, and attribution modelingPerformance Monitoring & AnalysisReview daily performance metrics and flag anomaliesGenerate weekly reports with insights and recommendationsTrack key metrics like CTR, CPL, CPC, engagement, and pipeline attributionIdentify trends and optimization opportunities through data analysisMaintain performance dashboards and client reportsAudience Development & TargetingBuild and manage custom audiences using first-party data, website visitors, and lookalike segmentsCreate targeted audiences based on job titles, company size, industry, and funnel stageManage retargeting campaigns for various engagement levelsOptimize audience targeting based on data and client ICPQuality Assurance & Process ManagementEnsure campaigns adhere to platform best practices and complianceMaintain organized naming conventions and account structuresDocument optimization decisions and keep detailed logsFollow SOPs for setup, optimization, and reportingCollaborate on process improvementsClient Communication & SupportPrepare performance summaries for client callsSupport strategic recommendations with data insightsRespond to client questions about campaign mechanics and optimizationCoordinate with internal teams for creative assets and campaign needsWhat We're Looking ForRequired Experience3+ years managing paid social campaigns, preferably for B2B SaaSProven track record managing $50k+ monthly ad spendExpertise in LinkedIn Ads Manager, Meta Ads Manager, and Reddit AdsExperience with conversion tracking, attribution, and performance measurementStrong analytical skills with Excel/Google Sheets proficiencyTechnical SkillsDeep understanding of paid social platforms, bidding strategies, and optimizationExperience with audience segmentation, lookalike, and retargetingFamiliarity with tracking, UTM parameters, and attributionKnowledge of A/B testing and statistical analysisReporting tools and dashboard creation experienceSoft SkillsExceptional attention to detail and multi-campaign managementStrong communication skills for team and client interactionsProactive problem-solving and independent work ethicOrganized campaign management and documentationAbility to thrive in a fast-paced, evolving environmentBonus QualificationsExperience with B2B SaaS funnels and pipeline attributionFamiliarity with CRM platforms like HubSpot or SalesforceKnowledge of automation tools like Clay or FibblerAgency experience managing multiple clientsUnderstanding of go-to-market strategies and demand generationWhat We OfferCompetitive salary based on experienceOpportunity to work directly with Ana, our Director of Paid SocialAccess to advanced tools and platformsCollaborative environment with growth opportunitiesRemote-first culture with flexible hoursBudget for professional development and certificationsAbout UnderstoryUnderstory specializes in paid media management and go-to-market strategies for B2B SaaS firms. We focus on deep channel expertise and cross-channel integration to generate measurable pipeline growth. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for demand generation scaling.
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