We are seeking an experienced media expert with precise targeting capabilities to oversee integrated online and offline marketing campaigns for the brand in the Spanish market. You will deeply understand channel characteristics and efficiency, and within limited budget constraints, achieve maximum marketing effectiveness through strategic planning, precise traffic allocation, and strict ROI control. We are looking for a data-driven, results-oriented strategic partner who will continuously optimize campaign performance and provide core momentum for brand growth.
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Media Strategy and Campaign Management
Develop and execute integrated online and offline media campaign strategies, with a special focus on formulating and optimizing advertising strategies
Thoroughly understand the efficiency of each advertising channel to maximize results within limited budgets
Establish and implement ROI control systems to ensure optimal marketing investment returns
Data Analysis and Optimization Execution
Possess exceptional campaign data summarization and analytical skills, establishing data monitoring systems
Adjust campaign strategies in real-time based on data results, continuously optimizing advertising effectiveness
Regularly produce performance analysis reports to provide data support for marketing decisions
Integrated Marketing Communications
Coordinate brand public relations activities, including media relations, KOL collaborations, launch events, and auto show support
Manage press release writing and distribution, evaluating the communication value of sponsorships and CSR initiatives
Ensure synergy between paid media and earned media
Manage media buying negotiations and optimize supplier relationships
Oversee advertising agencies to ensure campaign quality and efficiency
Coordinate internal and external resources to ensure smooth execution of marketing activities
Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field
Minimum 5 years of experience in media planning or digital advertising, with xcskxlj preference given to candidates with automotive or high-value consumer goods industry experience
Demonstrated success in independently managing large-scale marketing budgets
Proficient in advertising strategy, familiar with channel characteristics and campaign logic
Strong ROI control capabilities, maximizing results within limited budgets
Exceptional data analysis skills, able to optimize strategies in real-time based on data
Familiarity with the Spanish media landscape and consumer behavior
Excellent communication, coordination, and negotiation skills
Professional working proficiency in English
Must be fluent in Spanish for professional business communication