The Country Manager France is responsible for driving the commercial success of the company in the French market. In addition to full ownership of local market performance, the role includes broader performance marketing responsibilities contributing to overall sales growth of Saal Digital including customer acquisition, and campaign execution across selected markets (beyond France).
Market & Business Management (France)
Own and develop the French market strategy in line with company objectivesIdentify and execute opportunities for business development and partnershipsAct as the main point of contact for all France-related business matters
Marketing & Growth Responsibilities (Cross-Market)
Support the planning and execution of marketing campaigns (online and offline)Contribute to product launches, seasonal campaigns, and promotional initiativesCoordinate with central marketing teams on brand positioning and messagingLocalize marketing content and ensure cultural and linguistic relevanceAnalyze campaign performance and propose optimization measuresSupport CRM, retention, and customer engagement initiativesContribute to performance marketing initiatives (e.g. paid media, SEO, partnerships)
Brand & Communication
Ensure consistent brand representation across all French channelsDrive local PR activities, influencer collaborations, and partnershipsAct as a brand ambassador for the company in FranceMonitor customer feedback and ensure brand reputation management
Work closely with central marketing teamsCoordinate with product, design, and tech teams to reflect local market needsShare best practices and insights from the French market with other regions
Track KPIs for market performance and marketing effectivenessUse data insights to support decision-making and strategic planning
Strong understanding of the French consumer market, ideally in e-commerce or photo productsExperience in marketing, brand management, or growth rolesNative French and fluent in English