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Role Overview
We are seeking a detail-oriented Paid Social Ad Operations Specialist to join our expanding paid media team. You will work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is essential to uphold our high performance standards as we grow our client portfolio.
What You'll Do
Campaign Execution & Management
* Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms.
* Perform daily campaign optimizations, including budget adjustments, bid modifications, and audience refinements.
* Monitor campaign performance and proactively identify underperforming ads for pause or optimization.
* Conduct A/B tests on ad creative, copy, targeting, and bidding strategies.
* Implement technical setups such as conversion tracking, pixel installation, and attribution modeling.
Performance Monitoring & Analysis
* Review daily performance metrics across all active campaigns and identify anomalies.
* Generate weekly performance reports with insights and recommendations.
* Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution.
* Identify trends and optimization opportunities through data analysis.
* Maintain performance dashboards and client-facing reports.
Audience Development & Targeting
* Build and manage custom audiences using first-party data, website visitors, and lookalike segments.
* Create targeted audiences based on job titles, company size, industry, and funnel stage.
* Manage retargeting campaigns for different engagement levels and content interactions.
* Optimize audience targeting based on performance data and client ICP refinements.
Quality Assurance & Process Management
* Ensure all campaigns adhere to platform best practices and compliance requirements.
* Maintain organized campaign naming conventions and account structures.
* Document optimization decisions and keep detailed campaign logs.
* Follow established SOPs for campaign setup, optimization, and reporting.
* Collaborate with the team on process improvements and efficiency gains.
Client Communication & Support
* Prepare campaign performance summaries for client calls.
* Support strategic recommendations with performance data and insights.
* Respond to client questions regarding campaign mechanics and optimization decisions.
* Coordinate with internal teams on creative asset needs and campaign requirements.
What We're Looking For
Required Experience
* 3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies.
* Proven track record managing significant monthly ad spend ($50k+ per month across accounts).
* Expert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Reddit Ads platform.
* Experience with conversion tracking, attribution modeling, and performance measurement.
* Strong analytical skills with proficiency in Excel / Google Sheets and data analysis.
Technical Skills
* Advanced understanding of paid social platforms, including campaign types, bidding strategies, and optimization techniques.
* Experience with audience segmentation, lookalike modeling, and retargeting strategies.
* Familiarity with tracking implementations, UTM parameters, and attribution methodologies.
* Knowledge of A/B testing methodologies and statistical significance.
* Experience with reporting tools and dashboard creation.
Soft Skills
* Exceptional attention to detail and ability to manage multiple campaigns simultaneously.
* Strong communication skills for internal collaboration and client updates.
* Proactive problem-solving approach and ability to work independently.
* Organized campaign management and documentation skills.
* Comfortable working in a fast-paced environment with evolving priorities.
Bonus Qualifications
* Experience with B2B SaaS marketing funnels and pipeline attribution.
* Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools.
* Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools.
* Previous agency experience managing multiple client accounts.
* Understanding of go-to-market strategies and demand generation.
What We Offer
* Competitive salary commensurate with experience.
* Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience.
* Access to cutting-edge tools and platforms for campaign management and optimization.
* Collaborative team environment with growth opportunities.
* Remote-first culture with flexible working arrangements.
* Professional development budget for continued learning and certifications.
About Understory
* Understory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts.
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