Overview
Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation — with production facilities in the United States and Europe. The U.S. market is our core focus. Crystalia Glass is a stable, scaling business, serving B2C, B2B, and B2G clients across multiple states. We combine strong product quality, competitive pricing, high service standards, and operational efficiency to set a benchmark within our industry. We are strengthening our commercial function and are looking for a Head of Sales to take full ownership of sales execution, team performance, and revenue growth in a high-volume, inbound-driven environment. This is a hands‑on leadership role requiring strong operational involvement. The Head of Sales will own sales performance end‑to‑end, including CRM operations, inbound lead management, call quality, analytics, and team development.
Responsibilities
* CRM & Sales Operations
o Own and optimise CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows
o Enforce strong CRM discipline across the sales team through training, audits, and corrective actions
o Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency
* Team Leadership & Development
o Lead and develop the sale team – provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets
o Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities
* Inbound Lead Management
o Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps
o Continuously optimise lead distribution to maximise efficiency, conversion, and team performance
* Call Quality & Communication Standards
o Own call quality and communication standards, with calls as the primary channel for US-based clients
o Regularly review calls, coach on objection handling and structure, analyse deal losses, and develop supporting channels such as SMS and email
* Performance & Analytics
o Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep
o Design and execute data-backed initiatives to improve conversion and overall sales performance
* Proactivity & Continuous Improvement
o Proactively identify and solve problems, taking full ownership even with limited resources
o Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact
Requirements
* Deep, hands‑on CRM expertise (daily use, reporting, pipeline management, hygiene control)
* Experience leading inbound sales teams (B2C/B2B)
* Proven management of 5-10 Sales Representatives
* Intensive in‑house team development and coaching
* Strong ability to train teams in KPI-driven CRM usage
* Experience in high-volume, call-based sales environments
* Strong analytical skills and data‑driven decision‑making
* Ability to assess and improve negotiation performance
* High involvement in day-to-day sales operations
* Strong English proficiency (US client experience preferred)
Nice to Have
* Track record of increasing B2C/B2B conversion rates
* Experience with AI tools and structured sales playbooks
* Cross-functional collaboration experience
* CRM optimisation experience
* Sales process and pipeline improvement expertise
Benefits
* Job Type: Full-time, Remotely – 8:30 AM – 5:00 PM EST (NY time zone)
* B2B contract
* Pay: Fixed Salary and bonuses on goals performed
* Joining a highly professional and dynamic team
* Exciting experience working with prestigious clients in the US market
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