We are seeking a highly skilled and experienced Datorama Architect to join our dynamic team. As a Datorama Architect, you will play a crucial role in designing, implementing, and managing Datorama solutions that enhance our marketing intelligence capabilities. You will collaborate with cross-functional teams to ensure seamless integration and optimal performance of Datorama within our marketing ecosystem.
Your Role :
* Understanding common data models and integration challenges across Salesforce platforms.
* Implementing changes to existing Datorama dashboards.
* Resolving data stream issues.
* Managing access to Datorama and keeping classification logic up to date.
* Monitoring paid media activity performance and proactively addressing drops in performance with media agencies and stakeholders.
* Aligning delivery cost data with planned cost data.
* Supporting integration between paid media platforms and web analytics to capture the full customer journey.
* Developing taxonomy to connect paid media and owned marketing.
* Creating dashboards to monitor taxonomy adherence and data accuracy issues.
* Collaborating with marketing, analytics, and IT teams; communicating effectively; presenting dashboard designs; and providing user training and support.
* Identifying opportunities for new use cases and performing fit-gap analysis with similar tools like Power BI.
Your Profile :
* Strong understanding of the Datorama platform, including data connectors, data modeling, calculated metrics, and visualization features.
* Ability to translate complex data into clear visual stories, choosing appropriate chart types and layouts.
* Good understanding of data architecture principles and data flow across Salesforce clouds such as Marketing Cloud, Sales Cloud, and Service Cloud.
* Experience in integrating data from these sources within Datorama to create comprehensive dashboards for business insights.
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on innovative digital transformation solutions. With over 230,000 employees and partners across 65 countries, we help clients achieve their ambitions and build sustainable businesses. For more information, visit our website and learn about our inclusion initiatives.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, marital status, age, ethnicity, sexual orientation, or disability.
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