Company DescriptionAre you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.De as we expand across Europe.As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical skills to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.Your roleLead planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.De across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.Develop and implement measurement and attribution frameworks to maximize the effectiveness of marketing initiatives.Analyze campaign performance by integrating KPIs with business data, identifying growth opportunities using analytics tools.Manage budgets strategically across channels for efficient customer acquisition and brand growth.Build and present data-backed business cases for brand initiatives, and cultivate relationships with media partners and stakeholders.Negotiate TV pricing and manage relationships with agencies to ensure campaign success and value.Collaborate with creative teams, using data insights to inspire innovative campaigns.Identify and scale new offline and online channels to drive growth and competitive advantage.Your skills5+ years managing complex online and offline marketing campaigns with proven results.Strong analytical skills, strategic, data-driven approach;
proficiency in Excel, SQL, or BigQuery is a plus.Leadership skills with attention to detail and ability to manage multiple projects.Experience managing agency and media relationships at a senior level.Excellent communication and presentation skills;
fluency in English required.Expertise in programmatic media buying and creative strategy is desirable.Fluency in an additional European language (German, Spanish, Swedish, Portuguese) is a significant asset.Motivated, adaptable, and innovative mindset.Our offerJoin a company that was once a unicorn and is now publicly listed!Enjoy work-life balance with options for remote work, flexible hours, and 30 days of vacation.Invest in your growth with a dedicated education budget for courses, conferences, and training.Work in a diverse environment with over 90 nationalities.Benefit from discounts on brands like Flaconi, Bosch, Apple, Sky, and used cars for you and your family.Prioritize mental well-being with free Headspace access.Join us in building the best way to buy and sell cars!Apply by uploading your CV in English, noting your earliest start date and salary expectations.At AUTO1 Group, we promote an open culture, value diversity, and welcome applicants regardless of gender, ethnicity, religion, age, sexual orientation, disability, or other non-merit factors.Complete your application by uploading your CV at the top of the form. Additional attachments like cover letters or portfolios can be uploaded at the bottom.J-18808-Ljbffr
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