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Job Title:
Head of Business Development Europe
Report Line:
Chief Commercial Officer
Department:
Sales and Marketing
Role Summary
The Head of Business Development Europe (HBD) is responsible for the strategic development and delivery of the engineering and integration (E&I) sales growth strategy in collaboration with the engineering team, ensuring revenue-generating engineering and integration-driven project opportunities within the UK & Europe. The HBD will drive strategic growth across material handling, integration, and installation solutions, with core offerings of mechanical, electrical, and commissioning services.
The HBD will generate new business opportunities, forge key partnerships, and exceed revenue targets by initiating customer outreach, leading customer workshops, and supporting business development efforts that result in revenue-generating projects.
Key Duties & Responsibilities
* Develop and implement a comprehensive business development strategy aligned with overall company objectives.
* Identify new market opportunities and target key vertical sectors for expansion, focusing on material handling, installation, and integration solutions.
* Drive revenue growth and build relationships within organizations offering installation, electrical, and commissioning services to MHE/OEMs and other integrators.
* Communicate effectively with technical and non-technical audiences, translating complex needs into tailored solutions, overseeing project execution, and ensuring clear stakeholder communication.
* Manage and cultivate relationships with existing and potential customers, distributors, and partners.
* Manage the sales cycle from prospecting to close, focusing on integrated material handling solutions.
* Partner with People & Talent to manage and curate engaging content across social media platforms, aligned with brand voice and target audience.
* Stay informed about social media trends and adapt strategies accordingly.
* Develop and execute independent social media content strategies, showcasing creativity and brand understanding to engage the target audience.
* Research prospect strategies and qualify leads, resulting in exploratory discussions on solutions.
* Maintain customer relationship progress in SalesForce.
* Represent NPSG Europe/Global at trade shows, conferences, and industry events.
* Analyze market trends and competitor activity, providing strategic insights and recommendations.
* Collaborate cross-functionally with engineering, HQ, and operations teams to ensure successful project execution.
Experience and SkillsWork Experience
Minimum 5 years of experience in solution selling within the material handling industry, with success in prospecting large, complex relationships.
Extensive industry networking skills, including existing connections in Retail, 3PL Fulfilment, F&B, and material handling.
Technical Solutions-Oriented Skills
Understanding of material handling solutions, problem-solving skills related to installation and integration.
Strong technical background in MHE installation, commissioning, engineering, and integration.
Ability to manage technical complexities and communicate effectively with technical and non-technical audiences, focusing on MHE installation and commissioning.
Knowledge of conveyors, robots, AGVs, ASRS, and related technologies.
Strong communication and presentation skills.
Ability to identify cross/up-selling opportunities.
Data-driven approach to measuring and improving outreach efforts.
Educational Qualifications
A degree in Engineering, Project Management, Logistics, or Supply Chain is desirable but not essential.
Relevant professional qualifications or certifications are preferable but not required.
Stakeholder Management & Communication
Effective communication of business development progress, revenue forecasts, and project updates to secure buy-in and resources.
Ability to provide clear technical explanations to both technical and non-technical stakeholders.
Experience working within a flat organizational structure, supporting peers.
Systems
Proficiency in Microsoft Office, SalesForce; AutoCAD is a plus.
Experience with social media platforms and content creation (e.g., Facebook, LinkedIn, Google Ads).
Prerequisites
Right to work in Europe and willingness to travel up to 40% globally.
Languages
Fluent in English; Spanish fluency is beneficial.
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