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Role OverviewWe are seeking a detail-oriented Paid Social Ad Operations Specialist to join our expanding paid media team. You will work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is essential for maintaining our high performance standards as we grow our client portfolio.What You'll DoCampaign Execution & ManagementSet up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms.Perform daily campaign optimizations, including budget adjustments, bid modifications, and audience refinements.Monitor campaign performance and identify underperforming ads for pause or optimization.Conduct A/B tests on ad creative, copy, targeting, and bidding strategies.Implement technical setups such as conversion tracking, pixel installation, and attribution modeling.Performance Monitoring & AnalysisReview daily performance metrics across all active campaigns and flag anomalies.Generate weekly performance reports with insights and recommendations.Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution.Identify trends and opportunities for optimization through data analysis.Maintain performance dashboards and client-facing reports.Audience Development & TargetingBuild and manage custom audiences using first-party data, website visitors, and lookalike segments.Create targeted audiences based on job titles, company size, industry, and funnel stage.Manage retargeting campaigns for different engagement levels and content interactions.Optimize audience targeting based on performance data and client ICP refinements.Quality Assurance & Process ManagementEnsure all campaigns adhere to platform best practices and compliance requirements.Maintain organized campaign naming conventions and account structures.Document optimization decisions and maintain detailed campaign logs.Follow established SOPs for campaign setup, optimization, and reporting.Collaborate with the team on process improvements and efficiency gains.Client Communication & SupportPrepare campaign performance summaries for client calls.Support strategic recommendations with performance data and insights.Respond to client questions about campaign mechanics and optimization decisions.Coordinate with internal teams on creative asset needs and campaign requirements.What We're Looking ForRequired Experience3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies.Proven track record managing significant monthly ad spend ($50k+ per month across accounts).Expert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Reddit Ads platform.Experience with conversion tracking, attribution modeling, and performance measurement.Strong analytical skills with proficiency in Excel / Google Sheets and data analysis.Technical SkillsAdvanced understanding of paid social platforms, including campaign types, bidding strategies, and optimization techniques.Experience with audience segmentation, lookalike modeling, and retargeting strategies.Familiarity with tracking implementations, UTM parameters, and attribution methodologies.Knowledge of A/B testing methodologies and statistical significance.Experience with reporting tools and dashboard creation.Soft SkillsExceptional attention to detail and ability to manage multiple campaigns simultaneously.Strong communication skills for internal collaboration and client updates.Proactive problem-solving skills and ability to work independently.Organized approach to campaign management and documentation.Comfortable working in a fast-paced environment with evolving priorities.Bonus QualificationsExperience with B2B SaaS marketing funnels and pipeline attribution.Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools.Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools.Previous agency experience managing multiple client accounts.Understanding of go-to-market strategies and demand generation.What We OfferCompetitive salary commensurate with experience.Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience.Access to cutting-edge tools and platforms for campaign management and optimization.Collaborative team environment with growth opportunities.Remote-first culture with flexible working arrangements.Professional development budget for continued learning and certifications.About UnderstoryUnderstory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts.
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