About xGrowth
xGrowth is a global app growth agency helping mobile apps unlock scalable, sustainable revenue. We partner with ambitious founders and product teams to build high-performance growth engines across User Acquisition, monetization, and experimentation.
We operate in a fast-moving, data-first environment where decisions are driven by metrics, not opinions. Our focus is simple: profitable growth, measurable impact, and long-term value creation.
If you thrive on ownership, speed, and performance, you will feel at home here.
The Role
We are looking for an experienced App Growth & User Acquisition Manager to lead and scale paid growth strategies across multiple mobile apps.
This is a high-impact role with full ownership over performance marketing execution, testing roadmaps, and growth optimization. You will work directly with clients, internal teams, and leadership to drive measurable revenue growth.
You are not just a media buyer. You are a growth operator.
Key Responsibilities
* Own and scale multi-channel User Acquisition campaigns across:
* Google Ads (UAC / App Campaigns)
* Meta Ads
* TikTok Ads
* Apple Search Ads
* Additional mobile DSPs
* Manage budgets with a strong focus on ROAS, LTV, and profitability
* Build and execute structured growth experimentation roadmaps
* Optimize full-funnel performance: creative, targeting, bidding, and event strategy
* Analyze performance using MMPs and analytics tools to drive data-backed decisions
* Collaborate on ASO strategy to improve conversion and organic uplift
* Align UA efforts with monetization models including ads and subscriptions
* Leverage AI tools and automation workflows to increase efficiency and scale
* Communicate insights, performance updates, and strategic recommendations clearly to stakeholders
Requirements
* Proven experience in the mobile app industry
* Hands-on User Acquisition experience managing significant budgets
* Strong understanding of core app growth metrics: CPI, CPA, ROAS, LTV, ARPU, retention, churn, payback windows
* Demonstrated success scaling campaigns across: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads
* Deep familiarity with: AppsFlyer, Adjust, Branch or similar MMPs
* Strong experience with analytics tools such as: Firebase, Amplitude, Mixpanel, GA4 or similar
* Solid understanding of: ASO fundamentals and app monetization models (ads + subscriptions)
* Experience using AI tools and automation to improve campaign performance
* Analytical mindset with strong problem-solving skills
* Excellent communication skills
* Fluent, professional-level English (written and spoken)
Nice to Have
* Experience working in an agency or multi-client environment
* Creative testing and performance-driven ad creative strategy experience
* Experience scaling global campaigns across Tier 1 markets
* Basic SQL or data querying capabilities
* Experience managing seven-figure monthly budgets
What We Offer
Remote-first global team
High ownership and direct impact on revenue growth
Exposure to multiple app verticals and international markets
Performance-driven culture with fast decision-making
Opportunity to build and scale advanced growth systems
Competitive compensation based on experience and impact
How to Apply
Apply via LinkedIn and include the following:
1. A short introduction about your mobile app growth experience
2. Platforms you have personally managed and highest monthly budget handled
3. Your monthly gross salary expectations (USD)
4. Your availability and preferred engagement model
5. A brief proof-of-performance example of a mobile app campaign you scaled profitably, including key metrics such as CPI, ROAS, LTV, retention, or payback period, and what you personally optimized
Applications without measurable results and salary expectations will not be considered.
We are building growth engines that compound. If that excites you, we would like to meet you.