**Job Function**:
Marketing
**Job Sub Function**:
Product Management
**Job Category**:
Professional
**All Job Posting Locations**:
Madrid, Spain
**Purpose**:
In this role, you will lead a strategic platform for the Surgery business (Endocutters) and a core specialty (Bariatrics) from a marketing perspective. Reporting to the Marketing Manager of EndoMech & Energy, you will be responsible for developing and executing strategies that drive profitable, sustainable growth within Endocutters and support the development of the Bariatrics specialty. Building strong relationships with key stakeholders and leading through influence will be essential to achieving results.
**Responsibilities**:
- Execute the Endocutters & Bariatrics Marketing Plan in alignment with the regional EMEA strategy and guidelines, including product launches, segmentation, pricing, target customer definition, promotional and educational activities, marketing materials, samples, and sales force training needs.
- Portfolio Management: Leead portfolio management processes with a tailored approach that fits the Spanish market, including New Product Introductions, lifecycle management, portfolio optimization, segmentation, and positioning.
- Launch Excellence: Ensure launch readiness and utilize post-launch metrics to evaluate and improve execution, fostering strong internal collaboration throughout all stages.
- Lead Pricing Strategies for the Endocutter portfolio aligned with the Value Ladder framework, monitoring implementation progress with Sales Managers.
- Participate actively in key business processes such as planning, forecasting, and special projects.
- Collaborate closely with the Sales team to gather customer insights, translate needs into commercial solutions, and support sales execution.
- On field support by addressing complex customer questions and objections, promoting adoption of sales methodologies, and collaborating in Tender Shaping processes.
- Conduct regular business analytics and monitoring, including sales performance, trends, and profitability (GP).
- Perform market analysis and research: define market size and potential (for Bariatrics only; Endocutters’ is given), explore competitive dynamics, market trends (procedure and product adoption, regulatory and reimbursement changes, etc.), and gather insights and Voice of Customer (VoC).
- Build strong relationships with KOLs, key non-clinical stakeholders, and scientific associations, identifying partnership opportunities aligned with business objectives.
- Partner with the Commercial Education (CommEd) department to train sales representatives on product features, benefits, and objection handling through master classes and role-playing.
- Develop and adapt marketing materials to support promotional and educational activities, including omnichannel campaigns in collaboration with the Omnichannel Manager.
- Work closely with Local HEMA and Medical Affairs teams to incorporate clinical and economic impact into the marketing strategy.
- Build strong relationships with EMEA and Integral Marketing teams, leveraging these connections to add value to the local organization.
- Plan and execute sponsorship of key bariatric congresses to strengthen brand image, promote strategic products, and foster meaningful conversations with surgeons.
- Lead surgeon-to-surgeon (STS) training programs to help healthcare professionals achieve optimal results with J&J; devices.
**Qualifications**:
- Bachelor’s degree in business administration or marketing.
- Experience in sales or marketing, preferably within the Medical Devices industry.
- Advanced proficiency in English (verbal and written).
- Ability to build and maintain excellent relationships with clients and internal stakeholders, exercising leadership through influence.
- Strong communication and presentation skills.
- Strategic and creative thinking, analytical skills, results-oriented, proactive, well-organized, fast learner, team player.
- Proficiency in MS Office.
- Willingness to travel.