Market Development Representative (Spanish)
TraceLink is looking for an experienced Market Development Representative to join the EMEA based team in Barcelona. The MDR will work with global Business Management, Commercial Operations, and Sales teams to research companies, qualify and mature inbound & outbound leads, and engage prospects to organize meetings with Sales and Account Executives (AEs).
Overview
Company overview: TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world. Founded in 2009 with the mission of protecting patients, TraceLink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries. Our expanding product suite continues to protect patients and enhances multi-enterprise collaboration through innovations such as MINT. TraceLink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.
Responsibilities
* Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
* Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness
* Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
* Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
* Follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings
* Leverage teammates to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
* Work with partners including Finance, Marketing, Sales Operations, and Business Management to enrich, cleanse and triage account data
* Engage across functions to understand business priorities
* Document activity in Salesforce and report qualitative and quantitative results on a weekly basis
Qualifications
* Experience with B2B SAAS or enterprise software
* 2-4 years of experience in Market Development, Sales Development, Business Development, or similar roles in a software organization
* Fluency in both Spanish and English required
* Proven ability to effectively research, qualify, and react to leads and business opportunities
* Exhibit a professional communication style through both written and verbal channels
* Confident user of Salesforce.Com, Marketo, or similar applications and the MS Office Suite
* Operate in a professional and empathetic manner capable of managing time and prioritizing tasks effectively
* Educated to degree level or compensatory experience
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