The Regional Key Account Manager for the Madrid area will be responsible for developing, implementing, and monitoring Affinity's commercial strategy for clients in the region. You will manage key accounts, build solid and long-term relationships to exploit the full development potential of the Petfood category, and maximize the sales of our brands.
We are looking for someone with experience in key account management, with drive and energy to exceed set objectives while acting as a Category Captain, leading the development of the Petfood category. This role requires strategic vision, strong interpersonal skills to build trusting relationships, a growth mindset, an entrepreneurial spirit, and ownership.
What you will do
* Develop and execute account plans for each key client, aligned with the company's overall objectives.
* Negotiate commercial agreements, sales conditions, promotions, and marketing plans with key accounts, seeking mutual benefit and profitability.
* Continuously monitor commercial KPIs (sell-in / sell-out, market share, assortment share, shelf space, promotional intensity) and identify opportunities for improvement.
* Manage full P&L of clients.
* Act as a partner to develop the category: Category Management, Perfect Store, JBPs.
* Establish and maintain trusting relationships with key contacts within assigned accounts (buyers, category managers, marketing).
* Identify and explore new business opportunities within existing accounts to increase product penetration and range.
* Present new products, innovations, and strategies to key accounts to generate sales and add value.
* Collaborate with Marketing and Trade Marketing in promotional plans and POS activities.
* Develop sales forecasts for key accounts and monitor their fulfillment.
* Work with various departments to ensure correct execution of account plans and customer satisfaction.
* Communicate key account needs to the organization effectively.
What we are looking for
* Education: Bachelor's in Business Administration, Marketing, Sales, or similar. Postgraduate or Master's valued.
* Experience: Proven in key account management in FMCG sector, 3-5 years in similar roles.
* Residence: Preferably in Madrid/Central, open to Barcelona or other locations.
* Knowledge: FMCG channel in Spain, negotiating with large accounts, Trade Marketing strategies, KPIs, Office tools.
* Key Competencies: Excellent communication, negotiation, results-driven, entrepreneurial, leadership, analytical thinking, relationship building, proactive, organized, team player.
* Languages: Native/bilingual Spanish, fluent English.
* Other: Willing to travel, valid B driving license.
What we offer
* Ticket Restaurants
* Pension plan
* Affinity University Platform for professional development
* Pet-friendly office
* Celebrations and fun activities
If you don't meet all requirements, don't worry. We value diversity and encourage all to apply. Your application will be reviewed carefully.
We promote an inclusive culture that celebrates diversity, providing equal opportunities for everyone.
About us
Affinity Petcare is an international pet food company dedicated to nurturing healthy bonds between pets and people for over 60 years. We pride ourselves on innovative brands like Ultima, Advance, Brekkies, and more, with a presence in over 70 countries, employing over 1,200 professionals across several cities and four production centers.
Join us to make a difference! Follow us on LinkedIn and Instagram for updates and insights into our company culture.
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