Last Minute Group
We live for the holidays at Last Minute Group. We are the European leader in dynamic holiday packages, driven by technology that turns spontaneous thoughts into meaningful experiences. Our mission is to help people travel the world.
About the Role:
As a Senior SEM Manager, you will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. You will work closely with our teams to develop customer acquisition strategies across different products for the SEM channel, monitor sales, profitability, and target tracking, and deliver performance reports and insights to the team and internal stakeholders.
Your Impact:
* Liaise with different teams within the company to ensure effective strategy and coordination for one of our key products.
* Develop and lead interaction with product owners to draw an effective strategy for the SEM channel.
* Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
* Monitor competitive metrics (market share, competition) proactively.
* Build, lead, and deploy an effective APP and mobile strategy for the business.
* Deliver annual forecasts and estimation of targets.
You Will Have:
* Proven Performance Marketing experience, +5 years with a focus on SEM.
* Advanced Excel skills to interpret and analyze big chunks of data from multiple sources.
* Data-oriented, strong analytical and numeracy skills to leverage data to influence marketing decisions.
* Experience in managing large budgets for Paid Search campaigns.
* Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
* Minimum knowledge of Mysql, BigQuery.
* Understanding of A / B test tools.
We Offer:
* Inclusive, friendly, and international environment.
* Shorter working week (36h as full time), with a half working day on Fridays.
* Flexible start and end of the working day.
* Possibility to work from anywhere for a period of time per year defined according to local regulations.
We Value:
* Diversity and inclusion.
* An equal opportunity space welcoming and celebrating the uniqueness of everyone who works here.
Eligibility Criteria:
* By submitting your information and application, you confirm that you are legally authorized to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.