Mission
Maximize the current and future business of one of the most important Almirall OTC categories.
Tasks and Responsibilities
• Develop and execute the marketing plan for the assigned category, implementing the short & long term strategy
• Build a strong brand team to get the best collaboration with medical and sales
• Motivate and support the sales force, getting most relevant feedback from market & answer the most relevant needs
• Consumer market research & trends
• Monitoring market trends
• Identifying potential areas in which to invest, based upon consumer needs and uses&attitudes.
• Competitor and customer insights analysis.
• Create New product concepts and innovative ways to communicate with target consumers
• Continuously evaluate relevant launches in the market and identify new opportunities
• Product Innovation
• Stablish 5 year view regarding brand life cycle according to consumer insights & market needs
• New product or innovative POS materials to communicate with the target consumer. • Developing new and existing products, coming up with ideas for new packaging designs.
• Above the line communication
• Coordinate with TV agency the best strategy for brand communication in mass media
• Develop the digital marketing plan. Coordinate promo campaigns, content, digital engagement campaign, email campaigns, website management, KPIs analysis, etc
• KOL: Collaborate with sales and medical to build and maintain a strong Key Opinion Leader network with Pharmacist and other relevant stakeholders
• Finance: manage the brand A&P budget & analysis of marketing budget, relevant financials and reporting on product sales
• Responsible for brand forecasting and demand planning ensuring full availability of products
Education
• Bachelor
• Master’s degree.
Skills
• A creative and innovative approach of business challenges, out of the box thinking.
• Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility
• Customer focus: a great listener
• Excellent verbal communication, presentation and interpersonal skills.
• Motivator, persuader and decision-maker.
• Strong analytical, creative and conceptual thinking and implementing skills.
• Professional level in English, both in oral and in written communications.
• Focus on ethics, integrity and compliance.
• Diplomacy, persistence, trust and a persuasive attitude.
• Skills in new technologies
Experience
• Minimum of 6-7 years working experience as a Senior Product/Brand manager ideally in OTC Pharma market • Experience in all aspects of planning and implementing a brand strategy as detailed in task & responsabilities
Values
•Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.
•Courage; we challenge the status quo, we take full ownership and we learn from our success & failures
•Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.
•Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.