3INA is the No.1 growth colour brand in Spain and one of the fastest expanding beauty brands, delighting customers in more than 40 countries.Founded in 2016, 3INA aims to disrupt traditional beauty standards. We cater to a generation that approaches makeup in a fresh, fearless, and democratic way. Our brand is playful, confident, and committed to delivering premium products at an affordable price.Since 2016, we have been bringing bold beauty to the streets by breaking traditional ideals, celebrating individuality, and encouraging self-expression through makeup.Your Challenge :
We are seeking a passionate E-Commerce Manager who loves beauty and digital environments, with proven experience in DTC strategies, digital marketing, CRM, and e-commerce platform management. This role will oversee our online channel, ensuring sustainable sales growth, improved customer experience, and achievement of KPIs.Your Responsibilities :
Strategy & Business DevelopmentDefine and execute the online sales strategy for our e-commerce channel.Achieve revenue, conversion, AOV, CAC, and profitability goals.Collaborate with marketing, product, retail, IT, and finance teams.E-Commerce Channel ManagementOptimize the conversion funnel (UX/UI, navigation, checkout, mobile).Update products, categories, descriptions, pricing, and promotional campaigns.Implement new features aligned with business evolution.Digital Marketing & PerformanceParticipate in traffic acquisition campaigns (SEO/SEM, paid media, affiliates, display, social ads) with the Media team.Measure results and adjust strategies to optimize ROAS.Collaborate with external agencies and internal teams for digital execution.CRM & Customer LoyaltyCoordinate with the CRM team on email marketing campaigns, segmentation, and automation.Develop strategies for retention, upselling, cross-selling, and loyalty programs.Analyze engagement and conversion KPIs by segment.Analytics & ReportingMonitor key KPIs:
traffic, conversion, bounce rate, AOV, lifetime value, churn.Use tools such as Google Analytics, GA4, Hotjar, Klaviyo, Shopify Analytics.Prepare weekly/monthly reports for management.Vendor & Platform ManagementCoordinate development, performance, CRM, and UX design agencies.Ensure proper functioning of CMS and integrated tools.What we expect from you :
Degree in Marketing, Communications, Business Administration, Digital Business, or similar.3–5 years in e-commerce, preferably in beauty, luxury, or FMCG sectors.Native Spanish + high level of English (C1 minimum).Experience with CMS (Shopify).Proficiency in analytics tools (GA, GSC, Data Studio, etc.).Experience with CRM/email platforms like Klaviyo.Knowledge of SEO/SEM, Meta Ads, Google Ads, TikTok Ads, UGC.Why join 3INA :
Culture of freedom, diversity & inclusion, and responsibility.Free 3INA products every quarter.Special discounts, and benefits for your family and friends.Flexible work environment:
home or office.Opportunities for learning through courses tailored to your role.Focus on your development with regular performance appraisals.
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