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We are seeking an experienced Retention Manager to take full ownership of Weekendesk's user retention strategy, encompassing CRM, lifecycle management, loyalty programs, user engagement, and repeat rate performance across all markets.
This role will be based in our Barcelona office.
Ready to take on the challenge?
Key Responsibilities
You'll be the
end-to-end owner of CRM across all Weekendesk markets (FR, ES, BE, NL, IT).
Full strategy. Full execution. Full impact.
You will own the full CRM & lifecycle strategy across all markets and build automated journeys in Insider (email, push notifications, onsite personalization, SMS, WhatsApp).
KPIs You'll Drive
Email revenue contribution
Customer Lifetime Value (CLTV)
Retention & repeat booking rate
Automation coverage (% of CRM fully automated)
What You'll Do
CRM & Lifecycle Execution
Own all
email marketing : newsletters, transactional emails, and automated journeys
Design and optimize
retargeting, abandoned booking, and re-engagement flows
Lead
push notification
strategy with strong cross-channel orchestration
Drive
segmentation, personalization, and continuous testing
(content, timing, formats)
Retention & LTV Growth
Build and scale
retention programs
(loyalty, early access, referrals, win-back)
Act as the
LTV owner, identifying churn points and lifecycle opportunities
Partner closely with
Product, UX/UI, and Tech
to align CRM with product experience
Content & Innovation
Develop
high-impact CRM content strategies
to drive engagement and conversion
Lead innovative initiatives (e.g. AI-generated guides, travel inspiration, buyer resources)
Ensure CRM actions are reflected
on-site
via personalized experiences
Data & Optimization
Track and report CRM performance (OR, CTR, conversion, LTV)
Own a strong
A/B testing framework
within Insider
Work with Data teams to ensure
clean, usable customer data
What we're looking for
3+ years of experience in
CRM, lifecycle, or marketing automation, with strong ownership of email and retention
Hands-on experience with
Insider
or a similar enterprise CRM platform
Systems thinker, comfortable building
scalable workflows, triggers, segmentation, and personalization
Experience with
omnichannel CRM
(email, push, SMS, WhatsApp, onsite personalization)
Strong
testing and optimization mindset
(A/B testing, insights-driven decisions)
Comfortable with data: reading dashboards, defining metrics, spotting patterns
Proven experience building
automated journeys, xqysrnh transactional emails, and retention programs
that drive repeat bookings and LTV
Curious, experimental, and continuously looking to improve
AI-enthusiast, already using AI tools for copy, insights, testing, or personalization
Clear, warm writing style aligned with the
Weekendesk brand
Perks & Benefits
Hybrid work model : 3 days at the office, 2 remote, plus
10 work-from-anywhere days per year
(within Europe, ±1h time difference)
Meal vouchers : 5€/day net (Ticket Restaurant)
Private health insurance
with exclusive employee discount
Employee discount : 20% off Weekendesk bookings
Referral bonus
for recommending talented friends
Regular social events
(afterworks, themed parties, Summer Event, and more)
General office perks
Ready to Take the Leap?
Apply today and don't forget to visit
our website