Overview
We are looking for a Category Manager to oversee our product categories in the online shop. The role focuses on driving topline growth and improving bottom-line performance through category steering, campaign and promotion planning, pricing, and onsite optimization.
Responsibilities
Strategy and Sales Steering:
* Contribute to the development of category strategies and translate them into actionable plans.
* Collaborate with central teams (vendor management, marketing, CRM, etc.) to ensure seamless execution of strategies.
* Analyze input and output KPIs at category, sub-category, and product level; derive insights to inform decision-making and actions aligned with business goals.
* Actively manage and grow sales of our portfolio, with a strong focus on own brands, driving acquisition, migration, and retention initiatives.
Pricing:
* Monitor pricing dynamics of key products and bestsellers.
* Recommend local price adjustments in alignment with the central pricing team
Campaigns and Promotions:
* Develop and execute campaign and promotion plans in close collaboration with central teams.
* Ensure accurate campaign setup in collaboration with central teams, including marketing support, banner creation and landing page setup.
* Monitor campaign performance, track cost vs. budget, and optimize promotional impact.
Shelf Management:
* Ensure optimal presentation of campaigns and products across the online store.
* Provide input on e.g. search optimization, up-selling, cross-selling, and product recommendation features.
* Work closely with shop operations on banner management, shelf arrangement, and content optimization.
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