Head of Marketing - €80,000 - 100,000 plus bonus (20%)
Madrid, Spain | Hybrid
We're partnering with an ambitious international fintech business that is investing heavily in its next phase of growth and has recently established a new hub in Madrid. As part of this expansion, we're seeking a transformational Head of Marketing to build and lead a modern, high-performing marketing function capable of driving measurable commercial impact across international markets.
Reporting directly to the Chief Revenue Officer, this is a rare opportunity to shape strategy, build capability, and create a world-class marketing engine from the ground up.
If you're a commercially minded B2B marketer who enjoys building, scaling and transforming functions, this role offers the platform to make a significant mark.
The Opportunity
This is a highly visible leadership role with responsibility for marketing strategy, demand generation, brand development, pipeline growth, and team leadership. You'll have the autonomy to define what great marketing looks like, introduce new ways of working, and establish marketing as a critical driver of business growth. The successful candidate will combine strategic thinking with hands-on execution and bring a proven track record of delivering high-performing demand generation programmes within technology-led organisations.
Key Responsibilities
Drive Growth Through Demand Generation
* Develop and execute a comprehensive demand generation strategy across multiple
* markets
* Build scalable lead generation programmes across paid media, SEO, content marketing, email marketing, marketing automation and ABM
* Optimise the full customer journey from awareness through to pipeline creation and conversion.
* Implement lead nurturing and lifecycle marketing programmes that support revenue growth
Lead Marketing Transformation
* Conduct a full assessment of the current marketing function and create a roadmap for improvement
* Establish clear KPIs, reporting frameworks and performance metrics
* Introduce modern marketing practices, technologies and AI-driven capabilities
* Create a culture of experimentation, accountability and continuous optimisation
Build Brand and Market Presence
* Develop compelling positioning and messaging across target markets
* Lead content strategy, including thought leadership, customer stories, webinars and industry insights
* Oversee events, partner marketing initiatives and market engagement programmes
Develop and Inspire a High-Performing Team
* Lead and develop an international marketing team
* Build strong alignment with Sales, Product and Leadership teams
* Manage agency and external partner relationships
What We're Looking For
* 10+ years' experience in B2B marketing within technology, software, SaaS or related sectors
* Demonstrated success building demand generation programmes that drive measurable pipeline growth
* Deep expertise across digital marketing, ABM, marketing automation, content and performance marketing
* Experience leading and developing marketing teams
* Strong analytical and commercial mindset
* Experience applying AI and modern technologies to improve marketing effectiveness
* Excellent stakeholder management and communication skills
* Based in Madrid or open to relocation
Desirable Experience
* Experience within financial technology, data, analytics or software businesses
* Familiarity with Salesforce, HubSpot, Marketo or equivalent platforms
* Additional European languages
* Previous experience operating in high-growth or transformational environments
Why This Opportunity?
* A genuine opportunity to transform and elevate a marketing function
* Significant visibility and influence across the leadership team
* Ownership of strategy and execution, International scope and impact
* The chance to build something meaningful during a pivotal stage of growth
If you're excited by the prospect of building a best-in-class marketing organisation and driving the next phase of growth for an ambitious technology business, we'd love to hear from you.