Festo inspires people and organizations around the world with innovative solutions for industrial automation. We are an independent family business and offer more than 20,000 employees the opportunity to take bold steps, realize their ideas, and take on responsibility. As a team, we grow by tackling challenges together and we welcome everyone who wants to move the world with us.
Web Experience Specialist
14323
Barcelona
Full Time
Marketing & Communication
We are seeking a skilled Digital Visibility & Web Experience to help drive our global website strategy and deliver a seamless, engaging digital presence across markets. In this role, you will collaborate with cross-functional teams to implement content, UX, and design initiatives while ensuring ongoing performance optimization.
Responsibilities:
* Execute the global web experience strategy in alignment with defined business objectives and target audience needs.
* Collaborate with HQ teams, markets, and stakeholders to clarify requirements and support prioritization of web initiatives.
* Collaborate with marketing, IT, UX and content teams to implement website content initiatives and ensure seamless integration.
* Define & execute web editorial functionality, design and UX initiatives in collaboration with other HQ UX teams and in line with marketing and platform strategies.
* Oversee daily website (content) management, maintaining and optimizing user experience & engagement as well as SEO visibility requirements.
* Monitor website performance metrics and KPIs to identify areas for ongoing content, digital visibility and UX improvement.
* Assist in web experience & content-related project management, including timelines, deliverables, and quality control.
* Provide guidance and support to global website editors or external content contributors as needed.
Requirements & Skills:
* Proven experience in website management across multiple markets and domains.
* Strong operational knowledge of UX/UI and content creation as well as CMS and design tools (e.g. FirstSpirit and Figma).
* Good web analytics, SEO and UX skills to analyze and make data-driven recommendations to optimize performance.
* Experience collaborating with cross-functional teams including marketing, IT, UX and content factory.
* Familiarity with website compliance standards related to privacy and accessibility.
* Basic project management skills to handle multiple tasks and deadlines effectively.
* Up-to-date knowledge of digital trends and emerging web technologies.
* Strong communication skills to interact with stakeholders and team members.
* Ability to work independently and as part of a team in a fast-paced environment.
Your global benefits at a glance:
A strong team by your side
Freedom to drive your ideas forward
Develop innovative solutions with real impact
Be part of a global network – in a family-owned company
Attractive compensation and additional benefits
We look forward to your application and to getting to know you!
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