Who are we?AtIbancar World, we believe in hiring only the best.We are a fast-growing fintech company located in the heart of Málaga,specializing in consumer lending and loan-as-a-service solutions.We have developed innovative asset-backed lending solutions and are entering the automotive financing sector.We are looking for motivated, ambitious candidates with intellectual agility, who thrive in high-energy environments.We seek top-tier talent committed to driving excellence and pushing boundaries to achieve exceptional results in the world of financial services.Key Responsibilities:Agile Experimentation:Implement a high-velocity testing roadmap.You will treat every campaign (Meta, Google, CRM) as a scientific experiment—defining hypotheses and analyzing results to identify clear growth levers.End-to-End Acquisition:Manage and optimize the performance of B2C channels (Paid Social, SEM, and Affiliates) with a focus onCAC (Cost of Acquisition)andLead-to-Loan conversion.Funnel Ownership:Work closely with the product team to identify drop-offs in the registration/application flow.You don't just "send traffic"; you help optimize the process and destination.Retention & CRM:Build automated user journeys (Email, WhatsApp, Push) to re-engage users and maximizeLTV (Lifetime Value)using tools like HubSpot or Customer.io.Risk-Aware Growth:Collaborate with the Credit/Risk team to ensure we are acquiringhigh-qualityborrowers, not just high volume.Strategic Reporting:Own the marketing dashboard.You will pull data (using BI tools like Tableau) to present clear, actionable insights to the founders.Product-Marketing Synergy:Act as the bridge between Marketing and Product by providing data-driven insights to influence theproduct roadmap.You will lead the go-to-market (GTM) strategy for new financial features, ensuring that the value proposition is clearly communicated and validated by user feedback.Requirements:Academic & Professional BackgroundEducation:Degree in Marketing, Economi