Job Description:
What will be your key responsibilities?
This role requires a balance of:
* Strategic inquiry to identify the underlying needs of Sales & Marketing stakeholders and influencing the organization to embrace new methods and technologies, mixed with
* Technical breadth to identify and apply art-of-the-possible with advanced analytics in Sales & Marketing. This role will partner heavily with Sales & Marketing leaders in the business, other D&A and Digital Technology members, and with functional experts to define the unique value proposition for each Product. It will also be critical for this leader to work closely with end users of the analytics products to ensure positive end user experience to deliver on adoption and sustained business value. This role must "lead with problems, not tools" in an unbiased way to determine when appropriate to drive scaling as-is versus when to opportunistically evolve the Product to support increasing competitive advantage.
What are we looking for?
* Bachelor's degree in Marketing, Business Administration, Economics, or a related field is required
* Master's degree (MBA or similar) is a plus, particularly with a focus on marketing, product management, or strategy
* 3–5+ years of experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment
* Proven track record of working cross-functionally with sales, marketing, R&D, and customer success teams
* Strong understanding of digital marketing, market research methodologies, and product lifecycle management
* Familiarity with CRM systems (e.g., Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and project management software (e.g., JIRA, Asana)
Professional certifications (e.g., Pragmatic Institute, AIPMM, or similar product management or marketing credentials) are an advantage
Qualifications
* Strong track record of customer facing success and business acumen in working with teams to identify problems to solve, ideating on the art of the possible, and bringing possibilities to life
* Strength in business-to-science translation to enable partnering with business teams and
* technology teams in bringing analytics product ideas to life
* Analytics foundation – knowledgeable in both operations research and the data science domain
* Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery
* Practitioner experience in the Demand (Sales, Marketing, Insights) domain a plus
Knowledge & Experience
* Strong track record of customer facing success and business acumen in working with teams to identify problems to solve, ideating on the art of the possible, and bringing possibilities to life
* Strength in business-to-science translation to enable partnering with business teams and technology teams in bringing analytics product ideas to life
* Analytics foundation – knowledgeable in both operations research and the data science domain
* Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery
* Practitioner experience in the Demand (Sales, Marketing, Insights) domain a plus
What can you expect from Mars?
* Work with diverse and talented Associates, all guided by the Five Principles.
* Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
* Best-in-class learning and development support from day one, including access to our in-house Mars University.
* An industry competitive salary and benefits package, including company bonus.
TBDDT