One of my clients is hiring a VP of Global Go-to-Market & Product Marketing (B2B) — a highly strategic, executive role owning international expansion, product narrative, and global pipeline.
What you’ll own
Global GTM Strategy & Market Expansion
* Define the global GTM framework: how the company prioritises, sequences, and scales across geographies.
* Own new market entry playbooks: market sizing, entry strategy, localisation, channel mix, and ramp targets.
* Lead post-launch acceleration strategies to unlock growth in existing regions.
* Partner with the CEO and CMO on expansion roadmap and investment decisions.
Product Marketing & Narrative Leadership
* Own the global positioning and messaging across all products and markets.
* Translate complex product capabilities into compelling, differentiated narratives for HR, Finance, and Operations buyers.
* Define and execute GTM strategies for product launches and new market entries.
* Continuously evolve the narrative based on market trends, product evolution, and competitive dynamics.
Regional Marketing & Execution Excellence
* Lead a global team of Regional Marketing Directors and GTM leaders across multiple geographies.
* Set the standard for demand generation, brand, events, content, and PR at a regional level.
* Ensure each region operates as a high-performance unit with clear pipeline targets, budgets, and CAC efficiency.
* Build scalable operating systems balancing global alignment with local agility.
Revenue & Pipeline Ownership
* Own the global marketing-sourced pipeline with full accountability to revenue targets.
* Partner closely with Sales leadership to drive alignment across the full funnel (MQL → closed-won → expansion).
* Drive channel strategy per market (performance, SEO, events, partnerships, outbound) based on maturity and opportunity.
* Identify underperformance and lead structured turnaround initiatives.
Sales Enablement & Commercial Impact
* Equip Sales and Customer teams with best-in-class enablement: pitch decks, battlecards, demo frameworks, and objection handling.
* Establish ongoing training programs in partnership with Revenue Enablement.
* Own win/loss analysis and continuously refine positioning and GTM strategy.
Market Intelligence & Analyst Relations
* Build a strong market intelligence function covering trends, competitors, and buyer behaviour.
* Own relationships with key analysts (e.G. Gartner, Forrester, G2).
* Represent the company as a thought leader in industry events and executive conversations.
Executive Leadership & Cross-Functional Impact
* Act as a key member of the executive team, partnering with Product, Sales, and Finance.
* Influence product roadmap through market insights and customer feedback loops.
* Present performance, insights, and strategy to the Board and executive stakeholders.
* Build, lead, and scale a high-performing global team across GTM and Product Marketing.
Candidate profile
* 15+ years in B2B marketing/GTM roles, including senior leadership in high-growth SaaS environments.
* Proven track record of scaling international GTM strategies across multiple regions (Europe and/or LatAm preferred).
* Strong product marketing expertise, with experience launching products that drove measurable pipeline and revenue impact.
* Deep understanding of multi-stakeholder B2B buying journeys and enterprise sales cycles.
* Strong commercial acumen — comfortable owning pipeline targets and partnering with Sales and Finance leaders.
* Data-driven mindset with strong experience in analytics, attribution, and full-funnel performance.
* Exceptional leadership and executive presence;
experience managing large, distributed teams.
* Fluent in English;
additional European languages are a plus.
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