Join to apply for the
Senior Web Analyst
role at Bridgestone Mobility Solutions.Are you passionate about analyzing user behavior and translating insights into growth opportunities? Do you excel at the intersection of analytics, user experience, and performance marketing? If so, we have an exciting opportunity for you!As a Web Analyst, you will take full ownership of Web Analytics, collaborating closely with digital marketing to identify website and funnel optimization opportunities and track performance across the full digital customer journey. Your insights will influence strategies for acquisition, conversion, and retention. You will also support tag management and work with the web development team to ensure a robust data layer for measuring and improving digital performance.Your challenges include:
Analyzing website traffic and user behavior using PiwikPRO and other tools to provide actionable insightsIdentifying and prioritizing growth opportunities across acquisition and conversion funnels, partnering with CRO specialistsDeveloping dashboards and frameworks to help teams optimize for growthSupporting web personalization projects to enhance audience segmentation and personalized journeysMonitoring and reporting on key performance metrics to inform strategic decisionsManaging client- and server-side tags with Google Tag ManagerWhat we expect from you:
Bachelor’s degree in marketing, development, business, statistics, or related fieldMinimum 5 years experience in web/growth analytics and tag managementProficiency in analytics tools like PiwikPRO or Google AnalyticsStrong understanding of SEO and digital marketing principlesExperience with funnel analytics, customer journey mapping, or lifecycle marketing metricsCross-functional collaboration experienceSolid experience with server-side tagging and Advanced Consent Mode v2Excellent analytical and problem-solving skillsAbility to communicate complex insights clearlyExperience with A/B testing and optimization techniques is a plusExperience with project management tools (e.G., Jira) and BI tools (e.G., Looker)Frontend development skills are advantageousResult-oriented, proactive, positive attitude, and entrepreneurial mindsetBonus:
We're looking for someone curious, driven, and always seeking scalable ways to improve digital performance—think like a growth hacker.Benefits include:
Work from home up to 3 days/week€500 gross home office setup allowance + monthly allowanceOpportunity to work abroad for 40 days/yearBirthday off and volunteering time offHealth and dental insurance, employer-funded pension, vouchers, and moreAccess to LinkedIn Learning, language learning platforms, mental health apps, and other training opportunitiesAbout us:
Bridgestone Mobility Solutions is dedicated to sustainable, data-driven mobility solutions, making travel safer, more accessible, and environmentally friendly. Our Webfleet fleet management service is used worldwide by over 50,000 customers.Interested?
If yes, please apply online with your details and attachments in English. The process includes technical evaluation and pre-employment screening. We are committed to diversity and equal opportunity.
#J-18808-Ljbffr