As a function in the Global Commercial Analytics organization within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role in enabling Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
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The Integrated
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Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer Insight Lead, Director role, will be a strategic thought partner for Obesity International Commercial Office team in International Markets. Reporting to the Commercial Office IIS Lead, this person will serve as the senior member of a brand-aligned team of strategists responsible for identifying and developing opportunities to unlock brand value and advising on drivers of transformational change. You will also own the end‑to‑end obesity consumer insight agenda, acting as the voice of the consumer in senior forums .
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You will be part of the International Markets General Commercial Analytics (GCA) organization harnessing insights from multiple sources, lead day-to-day problem solving, and business partner management. You will leverage your deep functional analytic knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while being an indispensable thought partner, influencing commercial decisions, and developing business solutions. The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing solutions for challenging business situations.
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They will have an in-depth knowledge of the obesity market, and of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine. Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success.
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Commercial Brand Strategy: Act as a strategic partner to Obesity International Commercial Office team to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics, and investment decisions. Develop and lead innovative ways for the Obesity business to track, analyze, and measure market dynamics with a focus on accuracy, insights, and identification of opportunities Leverage all analytical approaches, connecting insights from healthcare data, primary market research, financial reports, syndicated reports, and internal Pfizer expertise to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership Translate human insight into brand behavior, not just messaging Act as the voice of the consumer in senior forums Integrate patient experience, social and cultural dynamics, digital and community influence, trust and reputation signals, and cross‑category learning from consumer health, wellness, and retail to inform more human‑centered, future‑fit commercial strategies Performance Management/Forecasting/Operating Plan Support Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions Lead data modeling and forecasting needs, and inform resource allocation and BU/franchise strategies and tactics. Elevate PMR as a value‑creating strategic asset, tightly linked to commercial priorities, investment decisions, and growth opportunities.
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Pioneer and embed innovative research methodologies, behavioral science, psychology, decision science, and digital approaches to answer complex business questions and drive behavioral change Explore the use of novel data sources, advanced analytics, and AI‑enabled techniques to augment traditional PMR approaches. Embed PMR into continuous test‑and‑learn systems that enable faster learning cycles and sustain business impact Create and manage budgets associated with assigned activities, through approved vendors Lead dialogue to integrate insights across various cross-functional teams, including data science, reporting, media Partner with other analytic functions to advance the use of novel data sources, including R Partner with marketing / media agencies to ensure consumer data is leveraged to inform strategy and execution Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals Lead the alignment with other GCA teams as well as other cr