Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.
Product Marketing Manager for Ansys ModelCenter and Ansys System Architecture Modeler is to define, drive and develop product marketing plans and sales enablement content across a multi-product portfolio in support of the go-to-market priorities for the business unit and for the Ansys Model-Based Systems Engineering strategy. The marketing strategy should reflect an understanding of key industry trends, market opportunities, Partnership strategy and go-to-market and the competition. This includes managing the development of product & solution messaging and positioning, marketing plans, sales enablement material content, supporting the field and corporate marketing organizations, as well as maintaining the external strategic co-marketing partnerships required by the business, to support the growth and revenue goals associated with the product line and specific global campaigns.
This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, sales, corporate marketing, development, partnership, and field marketing
Delivers value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with Ansys Model-Based Systems engineering strategy, to prospective customers, existing customers and partners, in conjunction with Product, Sales and Marketing teams
Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.
Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content, by partnering with Corporate Marketing teams
Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs
Coordinates with the Digital Marketing Center of Excellence to ensure lead generation programs are targeted and delivering against sales needs
Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals
Manages complex projects and executes on global, multi-product marketing campaigns
Measures and evaluates the ROI of marketing tactics at all stages of the customer journey
BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.
Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).
Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing for software business.
MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.
Experience supporting global B2B demand generation campaigns.
Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.
We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.