Europe's offline skincare shelves are your blank canvas. No playbook yet — you'd write it. This is a ground-floor opportunity to build our entire European retail presence from scratch, backed by a brand with 1.75M+ customers and a proven online track record.
About The Ayurveda Experience
We are America's largest online Ayurvedic house of brands — offering natural, herbal skincare, bodycare, haircare and wellness supplements rooted in ancient Indian science. Present across 4 continents and 26+ countries, with over 1.75 million customers in the US, UK, Canada, Australia, Germany, France, Italy, Spain and beyond, backed by thousands of 5-star reviews.
Having built a strong online presence, we are now expanding into offline retail across Western Europe — and we're looking for the person to lead that charge.
What you'll own
- Build the offline strategy from zero: Identify priority markets (UK, France, DACH, Benelux), define the right retail channels, and create the market entry roadmap.
- Secure shelf space at major retailers: Open doors and close deals with buyers at Sephora, Boots, Douglas, Marionnaud, department stores, pharmacies and specialty beauty boutiques.
- Build a distributor network Identify, negotiate and manage distributor partnerships that can scale our offline reach efficiently across multiple markets.
- Drive sell-through, not just listings: Own the full retail journey — from securing placement to in-store execution, staff training, and driving real sell-through performance.
- Own the P&L;: Set and deliver revenue targets for offline retail across Europe, managing pricing, margins and commercial terms for profitability.
- Cross-functional leadership: Partner closely with marketing, supply chain and product teams to ensure seamless execution across all markets.
Who we're looking for The three things that matter most Retail sales experience in beauty & skincare
You have hands-on experience driving retail sales in the skincare or beauty industry — not just strategy, but actually getting products onto shelves and moving them. You understand how the retail floor works, what buyers want, and how to win in a competitive category.
You have existing relationships with key decision-makers at European department stores, beauty chains and specialty retailers — ideally built through experience at large, well-known beauty or skincare brands where those networks are developed. You can pick up the phone and get a meeting.
Proven track record scaling a challenger brand offline
You've taken a small or emerging skincare or beauty brand and grown it meaningfully in offline retail — securing shelf space, building distributor relationships, and delivering real sell-through. You know what it takes to win without the backing of a household name.
Further requirements
- 5+ years of experience in the skincare, beauty or cosmetics industry with a strong understanding of retail distribution across Europe
- Experience across both startup/challenger brands and established players — you know how to build from scratch and how to manage at scale
- An entrepreneurial mindset — you move fast, work independently, and don't need a large team to get results
- Strong commercial negotiator with experience closing retail and distributor contracts
- Fluent in English; additional European languages (French, German, Spanish, Italian) are a strong plus
- Based in Western Europe or willing to travel extensively across the region
What we offer Real ownership
A leadership role in a fast-growing Ayurvedic beauty brand expanding into offline retail.
Competitive pay + upside
Strong base compensation and an optional revenue-share model linked directly to offline sales.
Brand with momentum
1.75M+ customers, proven online demand, and a product range customers love — you're not starting from zero on product.
Fast-moving, high-trust environment. Your decisions matter and you'll see the impact quickly.
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