Your Role You will be at the core of our website content strategy — planning, creating, optimizing, and evaluating content that drives both SEO performance and user engagement. You’ll play a key role in measuring and improving website and content performance, using data to make smart, user-focused decisions. You'll collaborate across departments, manage external partners, and shape how users interact with our tire brands online. Your Key Responsibilities 1. Website Content Strategy & Development * Plan, create, and manage impactful content across all PLT EMEA brand websites in line with brand, product, and seasonal campaigns. * Lead editorial planning, including content calendars and coordination with internal stakeholders across markets. * Drive content development for product launches, seasonal changes, and educational formats like our Tire Knowledge section. * Ensure all content adheres to brand guidelines, legal standards, accessibility best practices, and corporate messaging. 2. Content SEO & Search Optimization * Develop and implement SEO strategies, including keyword research, topic mapping, and content gap analysis — in alignment with our agency partner. * Optimize web content, internal linking, and page structure to improve search visibility and user journeys. * Collaborate with developers to implement SEO best practices (e.g., metadata, schema markup, technical on-page hygiene). * Monitor SEO performance and search trends, and translate insights into actionable improvements. * Ensure our content is optimized not only for traditional search engines but also for generative AI search experiences (GEO), leveraging structured data, concise summaries, and AI-friendly formats. 3. Performance Measurement & Optimization * Define and track website and content KPIs across EMEA markets using tools like GA4, Looker Studio, and Search Console. * Continuously analyze site and content performance to drive data-informed decisions for UX and conversion rate improvements. * Build and maintain performance dashboards in collaboration with the E-Business team. * Evaluate and optimize digital campaigns, providing strategic recommendations based on content and website data. 4. Cross-functional Collaboration & Project Leadership * Coordinate closely with internal teams (e.g., product, UX, e-business, markets) and external partners to ensure efficient execution of content initiatives. * Support the rollout and optimization of website modules, acting as the key contact for content-side planning and evaluation. * Lead and manage digital content projects such as website relaunches and new content formats, ensuring quality, budget, and timing are met. * Contribute to brand storytelling and sponsorship activations with compelling digital content assets (text, visual, multimedia). Qualifications * Proven experience in content SEO, digital content strategy, or website management. * Solid understanding of SEO tools (e.g., SEMrush, Google Search Console) and web analytics (e.g., GA4, Looker Studio). * Proven experience with established CMS, experience with Adobe Experience Manager (AEM) is a plus * Solid knowledge and hands-on experience in Generative Engine Optimization (GEO) – including AI-driven search visibility, prompt-optimization strategy, and content designed for AI search engines (e.g., Google SGE, Bing Copilot). * Strong project management skills and a structured way of working. * Creative mindset with the ability to translate technical and performance insights into engaging content. * Collaborative spirit and the ability to work with cross-functional, international teams. * Fluent in English; German or Spanish is a plus.