BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain .
The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making.
iGaming experience is essential, with Ontraport experience preferred.
Responsibilities
* Lead end-to-end email and SMS campaigns : From strategic planning to QA, deployment, and post-campaign analysis.
* Drive results with data : Analyze performance, identify trends, and deliver actionable insights to improve ROI.
* Optimize with segmentation and personalization : Use dynamic content, and strategic segmentation to boost engagement.
* Manage customer data : Maintain and enhance email databases and marketing automation journeys.
* Test, learn, and iterate : Use A / B testing and performance metrics to constantly refine content and tactics.
* Ensure compliance : Maintain best practices and compliance with ASA and general UK wide industry guidelines.
* Collaborate across teams : Partner with marketing, IT, sales, to align email initiatives with business goals.
* Other duties as assigned
Qualifications
* Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
* 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport
* Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
* Experience collaborating across teams and presenting to both technical and non-technical stakeholders
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