Head of Growth Marketing (B2C Focus)
We are Alex, a newly launched AI-driven B2C startup backed by private funds and legaltech leaders. Our mission is to make legal assistance simple, accessible, and affordable through cutting-edge technology.
We operate in a consumer-first model, redefining how individuals access legal services through AI-powered, digital-first solutions—no calls, no paperwork, just fast, reliable legal support.
Are you an experienced growth marketing leader with a proven track record in B2C models?
Scale user acquisition through marketing channels: SEO, SEM, ASO and other relevant channels.
Manage marketing agencies.
Establish a strong and consistent brand identity that resonates with the target audience.
A degree in Marketing, Business, or a related field.
~4+ yr of experience in growth marketing for B2C digital products (MUST HAVE).
~ Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products.
~ Deep experience in SEM, paid social, lifecycle marketing, and funnel optimization.
~ Strong data-driven mindset, with experience in cohort analysis, CAC/LTV modeling, and performance tracking.
~ Experience designing and executing SEO strategies.
~ Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools.
~ Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus.
~ Fluency in Spanish and English (both written and spoken).
A front seat to innovation in AI legal tech.
Hybrid model (2 days office 3 WFH).