Marketing Data and Insights Lead Keysight Technologies- Barcelona, Barcelona, ES
Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15, employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
About the Team
We are a dynamic and results-driven general marketing organization accelerating the growth of Keysight’s software business. The team blends industry expertise, data-driven decision-making, and a culture of innovation to drive measurable impact across customer acquisition, cross-sell, and revenue expansion. Collaboration is central to how we work—we partner closely with Sales, Operations, and Product teams to ensure strategic alignment, high data quality, and consistent go-to-market execution.
About the Role
We are seeking a Marketing Data & Insights Lead who will own the end-to-end marketing analytics function. You will transform raw data into meaningful intelligence that guides strategy, improves pipeline health, and drives revenue growth. In this role, you will design dashboards, analyze performance trends, build forecasts, and provide recommendations that elevate marketing effectiveness. You will be the go-to expert for marketing KPIs, funnel metrics, ARR reporting, and Salesforce analytics—ensuring our leaders have the right data to make the right decisions.
Responsibilities Key Responsibilities
- Lead the overall marketing analytics strategy across campaigns, funnel stages, pipeline, and revenue metrics.
- Develop and maintain interactive dashboards and reports (Tableau, Power BI, or similar) to monitor performance, ARR, pipeline velocity, and marketing ROI.
- Analyze data to uncover trends, bottlenecks, opportunities, and actionable insights that accelerate growth.
- Own data integration and reporting across systems: Salesforce (SFDC), marketing automation (HubSpot/Eloqua), BI tools, and internal data warehouses.
- Ensure consistency and accuracy of marketing KPIs (MQL → SQL → Opportunity → Closed-Won).
- Provide recommendations to improve lead quality, conversion rates, targeting, and campaign investment efficiency.
- Partner with Sales, Demand Generation, and Operations to align on goals, definitions, and performance inputs.
- Present complex data and recommendations clearly to senior, non-technical stakeholders.
- Drive continuous improvement of data governance, reporting processes, and insights quality.
Qualifications Required Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field.
- 5+ years of experience in marketing analytics, revenue analytics, or BI roles.
- Strong expertise with Salesforce reporting and dashboards.
- Proficiency in data visualization tools (Tableau, Power BI, Looker, or similar).
- Deep understanding of SaaS business models, ARR, churn/retention metrics, and marketing funnel KPIs.
- Advanced Excel skills;
experience cleaning, manipulating, and validating data.
- Ability to translate complex datasets into simple, actionable insights.
- Strong communication and storytelling skills with senior stakeholders.
Desired Qualifications
- Experience with marketing automation platforms (HubSpot, Marketo, Eloqua).
- Working knowledge of SQL or other query languages.
- Experience with predictive analytics, lead scoring models, or multi-touch attribution.
- Familiarity with revenue operations or GTM strategy.
- Experience building dashboards for executives or C-level audiences.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
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