Overview Join to apply for the Global Brand Director role at TheFork.
TheFork is the leading restaurant booking platform in Europe, connecting a broad community of loyal diners with the world’s favorite restaurants and operating across 11 countries. Part of the Tripadvisor Group, TheFork is building a diverse, people-first culture where values like respect, ownership, growth and better together thrive. If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.
What You Will Do Reporting to the Chief Marketing Officer, the Global Brand Director will be responsible for building TheFork’s leadership as the go-to brand in the European restaurant industry (for both diners and restaurants).
Position TheFork as a top employer that attracts exceptional talent across Europe.
Ensure flawless implementation of TheFork’s Brand Book, directly executing brand initiatives and guiding / supporting other teams across the organization.
Lead the execution of content and communications strategy, including creation and delivery of high-impact creative assets.
Collaborate with the Media and CRM teams to drive creative development of Performance Media and CRM campaigns, ensuring impactful and consistent execution.
Foster strong partnerships across Local Marketing, Product Design, and Central Marketing teams to encourage alignment and collaboration.
Elevate TheFork’s brand reputation among diners, restaurant partners, and external talent.
Build and champion customer understanding through Consumer & Market Insights (CMI).
Embrace and embed AI tools into team workflows, fostering a culture of innovation and operational excellence.
Partner with Marketing Finance to manage and optimise budget effectiveness and maximise return on investment.
Above all, the Global Brand Director will ensure that the entire company lives and breathes our core belief : the best things in life happen around the table.
Who You Are You are a passionate and ambitious brand leader who brings strategy, creativity, and purpose to your work and to your team.
Thrive on challenges and face adversity with optimism, always striving for better.
Bring deep brand expertise alongside a broad understanding of business dynamics and your team’s role in the bigger picture.
Lead with integrity and respect, staying true to your values while being an active listener who adapts when context calls for it.
Create a high-performance environment where people feel heard, empowered, and challenged to grow. You coach with honesty and transparency.
Shine through your team (not above them), providing clarity, direction, and space for others to succeed.
Are a strong communicator who adapts your message to different audiences and inspires people to follow your vision.
You Must Meet These Critical Qualifications Fluent English. Fluent Spanish, Italian or French are a plus.
12+ years in Marketing, with a strong focus on brand building. Digital and e-commerce experience is a significant plus.
Proven track record defining, evolving, and implementing brand platforms in a B2C and B2B context.
Experience leading global and local teams.
Deep expertise in content, communication, and creative development.
Strong media expertise, both performance and awareness.
Experience in Brand Reputation and narrative development (PR, public affairs, stakeholder engagement).
Strong understanding of Consumer & Market Insights (CMI), with the ability to lead insight-driven strategy.
Business financial understanding.
Highly analytical mindset, comfortable making data-driven decisions, while also trusting experience and gut instinct when data is limited.
What We Offer You An awesome team
A permanent contract
Flexible working environment (2 days home office per week + seasonal remote options)
Competitive fixed salary and bonus
Lunch vouchers for working days
International teams and a multicultural environment spanning 10 offices across Europe
Highly inclusive working environment
Lifestyle benefits for physical and leisure activities, family support, travel, etc.
Continuous learning and development programs
Free access to the Calm app
Parental leave and caregiver leave policies (12 weeks fully paid)
Work / life balance programs
Health insurance fully covered by the company
Life & Disability Insurance at no cost to the employee
Amazing offices with dining, coffee points, and leisure areas
Team building events
We believe that we are better together, and we welcome you for who you are. TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to Our HR team will review the request and respond accordingly.
Details Seniority level : Director
Employment type : Contract
Job function : Marketing and Sales
Industries : Internet Publishing
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