Lifecycle Marketing Specialist - Referral & Engagement Join to apply for the Lifecycle Marketing Specialist - Referral & Engagement role at Edpuzzle
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Lifecycle Marketing Specialist - Referral & Engagement
Join to apply for the Lifecycle Marketing Specialist - Referral & Engagement role at Edpuzzle
Continue with Google Continue with Google
Continue with Google Continue with Google
Continue with Google Continue with Google
Continue with Google Continue with Google
Continue with Google Continue with Google
Continue with Google Continue with Google
Have you always wanted to put your passion for education to use on the job? Edpuzzle is a leading edtech company with offices in San Francisco and Barcelona and over 10 years of history helping teachers find and create exciting, interactive video lessons. S. schools and millions of teachers and students in 150+ countries around the world are already using Edpuzzle to make education more equitable and engaging.
Picture a place where you can connect with your teammates, whether remotely or in person, whenever you need support. A place where one day you're helping shape one of the biggest edtech platforms in the world, and the next day you're doing a teambuilding activity with your coworkers. It's no surprise that in our latest employee satisfaction survey, Work-Life Balance (92%), Leadership (85%), and Employee Engagement (84%) were highlighted as our top drivers, because we genuinely care about creating an environment where people can thrive, feel supported, and do their best work. A place where you're encouraged to learn and grow – because education is the cornerstone of everything we do.
We’re seeking a data-driven Lifecycle Marketing Specialist - Referral & Engagement to join our Global Growth Team. You’ll manage the full lifecycle of automated marketing campaigns—from strategy to execution—aligned with company-wide growth goals.
Using HubSpot, you'll design and optimize multi-touch nurture campaigns with advanced segmentation, lead scoring, and AI automation. You'll lead testing strategies and support global initiatives including onboarding, retention, churn reduction, and acquisition. By analyzing campaign data, you'll uncover insights to inform ongoing improvements.
Develop and support testing strategies and localization campaigns, implementing data-driven decisions to optimize campaign performance.
Own the full lifecycle of automated marketing campaigns, from conceptualization to implementation, ensuring alignment with company-wide growth initiatives.
Build, test, and refine multi-touch nurture campaigns using HubSpot, leveraging segmentation, lead scoring, and AI-driven automation.
Oversee the execution and support of testing strategies and localization for core global campaigns, including but not limited to user onboarding, user engagement and retention, churn management, referral loops, and other initiatives designed to improve acquisition, referrals, activation and engagement.
Compile data / reports to translate campaign results into actionable insights for further growth.
Travel may include overnight stays and occasional international trips.
5+ years of experience in marketing, ideally within a SaaS organization.
Strong experience with CRM and marketing automation platforms, such as HubSpot, Marketo, Pardot, Appcues, or similar, including best practices for integration between tools.
Solid background in referral marketing and in managing customer journeys, with a focus on optimizing each stage of the loop.
Data-driven mindset, with the ability to work with large datasets, identify patterns, and deliver actionable insights.
Skilled in developing clear campaign strategies aligned with KPIs, including testing and iteration to drive continuous growth.
Excellent project management skills, capable of handling multiple initiatives simultaneously in fast-paced, agile environments.
Knowledge of QA practices to ensure accuracy and consistency in marketing automation campaigns.
Proficiency in English.
What’s it like to work in hybrid set up?
Use the Edpuzzle office as much as you like
Meet with your manager and team via video calls on Google Meet, Slack
Connect with coworkers via Slack (with channels for work and for fun!)
To enjoy our remote work policy, you’ll need high-speed internet access
Free private health insurance policy with AXA.
Meal allowance with Cobee : an annual budget of €2000 to spend on the restaurants and food delivery services you like the most
Flexible remuneration for childcare, transportation, and health insurance of immediate family members
24 paid holidays plus December 24th and 31st.
Flexible working hours and reduced working time on Fridays.
Remote-first : Feel free to work 100% remotely or use the Barcelona office whenever you want, for the best of both worlds!
Free coffee, snacks, and drinks in the Barcelona office.
We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. com domain, not external domains like Gmail. Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
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